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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

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Roping in the Legal Eagles

InfoChachkie

Such attorneys can also add tremendous value in your negotiations with Big Dumb Companies (BDCs), as they can ensure that you focus on the deal points that are of most significance to a small entity. Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not.

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Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

. ► November (1) 2 Ears and 1 Mouth: There's a Reason ► October (2) Be Best at Something Tear Down Your Firewalls ► September (3) Elements of Sustainable Companies We're Not Saving Lives. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you.

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