socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand.

Product 133

Product Clearstone Advertising Demand 133

socalTECH

APRIL 14, 2010

product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. product allows publishers to gain transparency on the level of geographic region, partner, site, and price. According to Rubicon, its Permission Control 2.0 According to Rubicon, the new Permission Control 2.0

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

APRIL 5, 2010

Demand, and Eric Matza as Director of Product Marketing. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce.

Clearstone 133

Clearstone Yahoo Advertising Demand 133