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Rubicon Project Debuts New Product

socalTECH

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand.

Product 133
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Rubicon Project Launches Updated Ad Product

socalTECH

product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. product allows publishers to gain transparency on the level of geographic region, partner, site, and price. According to Rubicon, its Permission Control 2.0 According to Rubicon, the new Permission Control 2.0

Product 140
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Rubicon Hires Two Execs

socalTECH

Demand, and Eric Matza as Director of Product Marketing. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

The consumer product they’ve created is called TrueCar. Money to be used for hiring and additional product development. Incubated by Clearstone Ventures in 2008. Offers two products: Palantir Government and Palantir Finance. And it carries no inventory. Currently has 1.8mm users and adding about 15,000 users/day.

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The Challenges (& Opportunities) of Starting a Tech Company in LA

Jason Nazar

In the bay area it’s quite common for the entrepreneurs starting a company to be developers or technologists who can build the first versions of their products. He just pounded out design and code for a few weeks and got Plancast up on the web and users adopting his product right away. Whereas in Silicon Valley, you can have a V.1

Company 111
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TechZulu Presents: The Annual Startup Forecast

Tech Zulu Event

He is currently a Managing Director of the Clearstone Global Gaming Fund and sits on the boards of IMI Exchange, Xfire, Playsino, ExpressCoin, GoCoin, FGL, Spicy Horse Games, KnCMiner.cn, Robocoin China and the Mastercoin Foundation. On Demand).

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