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Rubicon Project Debuts New Product

socalTECH

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. READ MORE>>.

Product 133
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Rubicon Project Launches Updated Ad Product

socalTECH

product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. product allows publishers to gain transparency on the level of geographic region, partner, site, and price. According to Rubicon, its Permission Control 2.0 READ MORE>>.

Product 140
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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

The consumer product they’ve created is called TrueCar. Money to be used for hiring and additional product development. Incubated by Clearstone Ventures in 2008. Offers two products: Palantir Government and Palantir Finance. And it carries no inventory. Currently has 1.8mm users and adding about 15,000 users/day.

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