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Rubicon Project Debuts New Product

socalTECH

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand.

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Rubicon Project Launches Updated Ad Product

socalTECH

Some of the specific features in the app include ability to assign sales rights for inventory depending on country and region; limiting what geographies, site, and ad sizes specific advertising demand partners can sell; and specific pricing limits on demand partners. READ MORE>>.

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Rubicon Hires Two Execs

socalTECH

Demand, and Eric Matza as Director of Product Marketing. Rubicon develops online advertising optimization software and related services, and is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and the Peacock Equity Fund. READ MORE>>.

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Thanks to socalTECH's sponsors!

socalTECH

We Create Demand for California's Technology Companies. Clearstone Ventures (www.clearstone.com). Thanks to all of our sponsors, who make our coverage of Southern California's. technology industry possible: Sponsors. Binary Pulse Technology Marketing (www.binarypulse.com). Venture capital for innovators. Need office or Tech Space?

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Thanks to socalTECH's Sponsors and Advertisers!

socalTECH

Thanks this week to our sponsors and advertisers, which include Clearstone. Clearstone Ventures (www.clearstone.com). We Create Demand for California's Technology Companies. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media.

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What Mattered in 2010: Bruce Hallett, Miramar Venture Partners

socalTECH

Last week, we asked with Jim Armstrong of Clearstone Ventures about his opinions, and today, we're featuring the thoughts of Bruce Hallett , a venture capitalist at Miramar Venture Partners. What was the biggest news for you/your firm this year? Who are the people here you think will most influence the technology world in the coming year?

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Thanks To Our Sponsors

socalTECH

We Create Demand for California's Technology Companies. Clearstone Venture Partners (www.clearstone.com). Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). Venture Capital for Technology Innovators.