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Rubicon Signs New York Advertising Firm

socalTECH

Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

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Rubicon Taps Firm to Sell Premium Ads

socalTECH

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

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Rubicon Project Raises $18M, Buys Fox Audience Network

socalTECH

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

-Analytics also extend to iPhone and web apps using Facebook Connect. Company plans to use the capital to build out sales and marketing and r&d. -a Founded in 2008 in Santa Monica by Ron Goldman (former CRO of shopping.com) and Rahul Sonnad. Incubated by Clearstone Ventures in 2008. a fbFund winner.

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The Challenges (& Opportunities) of Starting a Tech Company in LA

Jason Nazar

He just pounded out design and code for a few weeks and got Plancast up on the web and users adopting his product right away. In Los Angeles we are at a disadvantage because the founder(s) often have no experience in building consumer web applications. In the bay area there are dozens of firms that are actively making investments.

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