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Why You Should Make Your Competitors Your Frenemies

Both Sides of the Table

Conventional wisdom in most companies is that “the competition is the enemy&# – it’s the rallying cry to dig deeper, get more features out the door, issue press releases citing differences and attack the competition’s weaknesses in sales presentations. Of course they’re software. Software, software, software.

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UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. It was the fact that the Seven-Up Company defined its product by describing what it was not , via the “UnCola” label. free weekly Infochachkie articles! All rights reserved.

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Data is the Next Major Layer of the Cloud & A Major Victory for Startups

Both Sides of the Table

When I started my first company in 1999 we spent more than $2 million on technology infrastructure including Sun servers & Solaris operating system, Oracle databases, EMC storage, load balancers, app servers, back-up devices, disk mirrors and on and on. And Wikipedia is deflationary meaning it takes the costs of production to almost zero.

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UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

The campaign was so successful it eventually catapulted 7-Up’s sales to rival that of both Coke and Pepsi, making it the third most popular soft drink in the US. It was the fact that the Seven-Up Company defined its product by describing what it was not , via the “UnCola” label. free weekly Infochachkie articles!