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Many Startups Stumble on International Cultures

Startup Professionals Musings

Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. A successful sales person wanted to become more familiar with the international market and requested a transfer to the Latin American sales group, based in the US.

Startup 90
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International Cultures are Key Business Challenges

Startup Professionals Musings

Thus, we did not translate the product and sales remained at an insignificant level. Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Local laws prevail. Respect local customs and practices.