Coach CTO Coach Customer Pricing 
Both Sides of the Table
FEBRUARY 7, 2013
I acted as the occasional mentor, advisor and coach to Ethan. And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. The company was called Red Beacon.
Both Sides of the Table
FEBRUARY 16, 2015
In practice it can be a fine line between sparring partner / coach and stepping over the line to brute-force persuasion. So he would allocate say – 20% to sales, 15% to marketing, 20% to eng priorities, 10% to customer support, 10% to ops, 20% to ‘platinum customers’ and maybe 5% directly to me as the CEO.
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Both Sides of the Table
NOVEMBER 19, 2009
Most of them are completely mundane such as choosing which: bank, office space, 1-year lease vs. 2-year lease, logo, URL, pricing structure or which VC. You’re sales person is getting blocked by the CTO who says she shouldn’t go above him but the CTO isn’t approving the deal. I was a bull in a china shop.
Both Sides of the Table
MAY 27, 2013
But the thing I am most proud of about Rob is that he has taken a company with a uniquely talented founder & CTO – Nick Halstead – and managed to build a very tight working relationship with Nick where we drive world-class product development without having the usual founder / CEO conflicts. Ask for short conference calls.
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