Coach CTO Coach Marketing Summary 
Both Sides of the Table
JULY 1, 2010
You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. But I knew that to be a good decision maker I needed first hand knowledge rather than just a summary from my CTO. Skipping is insidious.
Both Sides of the Table
FEBRUARY 16, 2015
In practice it can be a fine line between sparring partner / coach and stepping over the line to brute-force persuasion. So he would allocate say – 20% to sales, 15% to marketing, 20% to eng priorities, 10% to customer support, 10% to ops, 20% to ‘platinum customers’ and maybe 5% directly to me as the CEO.
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