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You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. But I knew that to be a good decision maker I needed first hand knowledge rather than just a summary from my CTO. But as a CEO you can’t rely solely on this information.

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In practice it can be a fine line between sparring partner / coach and stepping over the line to brute-force persuasion. The way we dealt with this issue is that we took each senior exec in the company (including the CFO and the CTO) and assigned them to important accounts. ” Of course I agree with this.

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