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You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today. Take full advantage of every mentoring and coaching opportunity, and network with peers both inside and outside the company.
A recent Department of Education study shows that soft (interpersonal) skills have become more important for success than hard (technical) skills. Entrepreneurs need leadership, teamwork, listening, and coaching skills, which you can learn from advisors and networking with peers. Your reputation is the single greatest asset you have.
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
He has spent many years coaching and consulting with over 200 organizations, and he has helped me articulate the benefits of delegation, and better understand some of the key barriers. Here is my list of barriers to effective delegation, with tips on improving: Thinking only you can implement your dream idea.
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
Examples include the Theranos failure brought about by Elizabeth Holmes’ inability to work with her team, the early Apple setback due to differences between Steve Jobs and John Sculley, and the travails of Uber under Travis Kalanick. Always be civil and diplomatic, and don’t allow emotions to cloud the situation.
As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
National Boss’s Day every October, let’s all tip our hat to that unique and rare business person we wish all would emulate. Then review the performance versus the roadmap and deliverables on a weekly basis. The best managers are guides and coaches, with a concrete plan based on goals, not just crisis commanders.
While Google still gets stellar reviews for pay, perks and advancement, there are also some employees who note growing pains that you’d expect from such a huge company, including the stress associated with a competitive environment. You must stand out from other companies vying for attention.
While Google still gets stellar reviews for pay, perks and advancement, there are also some employees who note growing pains that you’d expect from such a huge company, including the stress associated with a competitive environment. You must stand out from other companies vying for attention.
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