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How to Measure & Track Marketing

Jason Nazar

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Conversion Rate. Net Promoter Score.

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How to Measure & Track Marketing

Jason Nazar

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Conversion Rate. Net Promoter Score.

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Savings.com: The California Internet Tax Law and Unintended Consequences

socalTECH

Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. However, if we were just providing clicks, using the CPC model, they wouldn't be affected. That might be what happens here.

CPC 279
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

It isn’t written by them or any marketing department – so please take it for what it is. Who would have guessed 5 years ago that Netbooks would have had such a big impact on the PC market? Mobile traffic consumption is rising dramatically and everybody expects it to become the major commerce platform of the future.

Mobile 282