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TrackStreet Takes $2M For E-Commerce Monitoring

socalTECH

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

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FindTheBest Snags Google, DoubleClick Vet As President

socalTECH

Santa Barbara-based FindTheBest.com , the online comparison site headed by DoubleClick founder Kevin O'Connor , has turned to a Google and DoubleClick vet to serve as President. Yaghoubi was also an executive serving under O'Connor at DoubleClick, where he was Vice President of Global Media. READ MORE>>.

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Interview with Andrew Schydlowsky, TrackStreet: Brand Protection Using AI

socalTECH

Our interview today is with Andrew Schydlowsky , the CEO and founder of Santa Barbara-based TrackStreet (www.trackstreet.com), a startup which is backed by Okapi Capital, The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners. We then allow them to understand the true potential velocity of markets online.

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Commission Junction Signs Overstock.com

socalTECH

Santa Barbara-based Commission Junction , the affiliate marketing arm of ValueClick, said Wednesday that online discount retailer Overstock.com has signed on as a customer of the firm. Commission Junction will manage Overstock.com's affiliate marketing programs, which are used to encourage sales on e-commerce web sites.

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Interview with Mark Suster, GRP Partners

socalTECH

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. So we think we're the right size for the market in 2009.

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Why Millennial Entrepreneurs Should Never Watch Shark Tank Alone

InfoChachkie

As noted in What’s Real About Shark Tank , the show can give consumer product companies a significant marketing and revenue boost, as it did for one of my former students, Jeff Overall, Founder of PolarPro. A number of my UC Santa Barbara entrepreneurial students initially model their investment pitches on the show's contrived format.