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TrackStreet Takes $2M For E-Commerce Monitoring

socalTECH

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday. READ MORE>>.

Commerce 124
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Interview with Andrew Schydlowsky, TrackStreet: Brand Protection Using AI

socalTECH

Our interview today is with Andrew Schydlowsky , the CEO and founder of Santa Barbara-based TrackStreet (www.trackstreet.com), a startup which is backed by Okapi Capital, The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners. We provide analytics on the velocity of sales across their channels.

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Commission Junction Signs Overstock.com

socalTECH

Santa Barbara-based Commission Junction , the affiliate marketing arm of ValueClick, said Wednesday that online discount retailer Overstock.com has signed on as a customer of the firm. Commission Junction will manage Overstock.com's affiliate marketing programs, which are used to encourage sales on e-commerce web sites.

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Why Millennial Entrepreneurs Should Never Watch Shark Tank Alone

InfoChachkie

A number of my UC Santa Barbara entrepreneurial students initially model their investment pitches on the show's contrived format. If you have a consumer-oriented product, Shark Tank can act as a component of an effective PR campaign, driving by buyers to your site. I have seen the effects of this distortion first hand.