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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share. the VP of Sales the richest person in the company.

Marketing 271
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The Power Of Mouth To Mouth Marketing

InfoChachkie

After stumbling across your article on trade show guerrilla marketing , it inspired me to take a leap. I now realize why guerrilla marketing is not for the timid. But, when I opened my door I realized that the guerrilla angels were shining down on me. In Hubba''s case, the company was well rewarded for its boldness.

Marketing 239
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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Our Best Interviews Via Email: Monthly. Subscribe to RSS. Subscribe to RSS. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies. Idea Mensch.