Companies Journal Marketing Paid Search 
Jason Nazar
MAY 1, 2016
Paid Product Metrics. The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Conversion Rate. Cost Per Vistor.
Jason Nazar
NOVEMBER 1, 2015
Paid Product Metrics. The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Conversion Rate. Cost Per Vistor.
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InfoChachkie
NOVEMBER 3, 2014
Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.
From the Venture Trenches
APRIL 19, 2013
The site also has the backing of some prominent technology investors including Jeff Bezos the founder and CEO of Amazon, who just sunk $5 million into company and joins the likes of Mark Andreesen and Allen and Company as co-investors. Ultimately GoTo.com went with Credit Suisse First Boston, Salomon Smith Barney and U.S.
From the Venture Trenches
APRIL 19, 2013
The site also has the backing of some prominent technology investors including Jeff Bezos the founder and CEO of Amazon, who just sunk $5 million into company and joins the likes of Mark Andreesen and Allen and Company as co-investors. Ultimately GoTo.com went with Credit Suisse First Boston, Salomon Smith Barney and U.S.
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