socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. That's where we're the most impactful.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

socalTECH

NOVEMBER 11, 2010

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. Tags: datapop venture capital search marketing advertising overture yahoo. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

MARCH 6, 2014

It''s also home to many other prominent technology companies, including OpenX and NewEgg. Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. Any notable local inventors/technology we missed? Comment below!

San Gabriel 124

San Gabriel La Canada Flintridge CalTech La Canada 124

Jason Nazar

MAY 1, 2016

Paid Product Metrics. The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Conversion Rate. Cost Per Vistor.

Marketing 40

Marketing CPC Metrics .Net 40

Tech.Co

MARCH 5, 2015

Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market.

Idealab 70

Idealab Paid Search CitySearch Resource 70

Jason Nazar

NOVEMBER 1, 2015

Paid Product Metrics. The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Conversion Rate. Cost Per Vistor.

Marketing 40

Marketing CPC Metrics .Net 40

SoCal Delicious

NOVEMBER 16, 2012

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling.

Southern California 66

Southern California Software Artificial Inteligence Company 66

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

MARCH 10, 2017

It's been quite a few years since we spoke with the company. What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands.

Google 127

Google Paid Search Mobile Activity 127

InfoChachkie

NOVEMBER 3, 2014

Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Where do you fit into the ad market? What is Tapstone all about?

Advertising 230

Advertising Santa Monica Startup Media 230

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. We spoke with CEO and co-founder Dan LeBlanc , a veteran of ProFlowers and FTD, on how he started the company and he problem the startup is solving for direct to consumer brands.

Startup 113

Startup Platform Commerce San Diego 113

socalTECH

AUGUST 28, 2017

She told us about why so many Los Angeles investors are supporting the company and gave us an overview of what PartySlate is all about. I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

Both Sides of the Table

MARCH 11, 2011

He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

SEPTEMBER 28, 2013

You took the risk to start your company. But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. A $1 trillion global market. I worked with a startup CEO who decided he wanted to sell his company. The Mind of the Founder. Are tacking.

Startup 417

Startup Course Venture Capital Writing 417

Startup Professionals Musings

OCTOBER 3, 2012

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Social Media 93

Social Media Content Startup Web 93

socalTECH

FEBRUARY 24, 2010

That's why we exist, and why we are a company, to help consumers figure out that fundamental question. But, the collective mission of the company now formed, Curatemedia, is a reflection of two things: one, that we're focused on product discovery, and helping consumers find what they want to buy within their lifestyle categories.

Content 165

Content Demand Sites Media 165

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

From the Venture Trenches

APRIL 19, 2013

The site also has the backing of some prominent technology investors including Jeff Bezos the founder and CEO of Amazon, who just sunk $5 million into company and joins the likes of Mark Andreesen and Allen and Company as co-investors. Online, he said, he neither makes recommendations nor offers financial advice.”

Blogging 45

Blogging News Journal Invest 45

From the Venture Trenches

APRIL 19, 2013

The site also has the backing of some prominent technology investors including Jeff Bezos the founder and CEO of Amazon, who just sunk $5 million into company and joins the likes of Mark Andreesen and Allen and Company as co-investors. Online, he said, he neither makes recommendations nor offers financial advice.”

Blogging 40

Blogging News Journal Invest 40

SoCal CTO

OCTOBER 5, 2010

I applied to hundreds of jobs: low-level VC roles, startups jobs, even to big tech companies. Big companies rejected me outright or gave me a courtesy interview before rejecting me. Here’s one possible explanation – Job titles in a startup mean something different than titles in a large company. Kanye West. Advisory Board.

Startup 191

Startup Product Technology Venture Capital 191