socalTECH

MARCH 6, 2014

It''s also home to many other prominent technology companies, including OpenX and NewEgg. Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. Any notable local inventors/technology we missed?

San Gabriel 124

San Gabriel La Canada Flintridge CalTech La Canada 124

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written. free weekly Infochachkie articles!

Content 171

Content Platform Paid Search OpenX 171

SoCal Delicious

NOVEMBER 16, 2012

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling.

Southern California 66

Southern California Software Artificial Inteligence Company 66

socalTECH

MARCH 10, 2017

It's been quite a few years since we spoke with the company. What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands.

Google 127

Google Paid Search Mobile Activity 127

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. We spoke with CEO and co-founder Dan LeBlanc , a veteran of ProFlowers and FTD, on how he started the company and he problem the startup is solving for direct to consumer brands.

Startup 113

Startup Platform Commerce San Diego 113

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

OCTOBER 3, 2012

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Social Media 93

Social Media Content Startup Web 93

socalTECH

FEBRUARY 24, 2010

That's why we exist, and why we are a company, to help consumers figure out that fundamental question. But, the collective mission of the company now formed, Curatemedia, is a reflection of two things: one, that we're focused on product discovery, and helping consumers find what they want to buy within their lifestyle categories.

Content 165

Content Demand Sites Media 165

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He created GoTo.com (later renamed Overture) out of a frustration with search. So he launched a company with exclusively paid search.

Competition 350

Competition Idealab Product CitySearch 350