Expert insights. Personalized for you.
Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” MORE
Los Angeles-based The Honest Company , the online, family products retailer led by serial entrepreneur Brian Lee, and which was co-founded by Jessica Alba, has raised $70M in a funding round, according to the company Tuesday. The funding brings the company''s total raised to $122M. MORE
The Los Angeles-based gaming company, Scopely is expanding its geographical footprint in Spain and Ireland. The company is building out its Barcelona offices tripling its office space and planning to significantly expand its 100-person-strong team in the city. MORE
Some of the world’s best companies to work for are those that encourage employees to spend time following their own paths of curiosity toward development of new products or services. Every company has hidden talent, creative thinkers that are not in a position to demonstrate their talents. MORE
Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck. MORE
Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science. MORE
Two years after the Los Angeles-based fintech startup Dave launched with a suite of money management tools to save consumers from overdraft fees , the company is now worth $1 billion thanks to a nascent banking practice that had investors lining up. MORE
Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A story of a company that couldn’t see far enough ahead. MORE
Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry. The company said its new tool is aimed ath automatic video and Facebook ad publishing for property marketing, agent branding, and brokerage recruiting. ylopo facebook advertising real estate marketing MORE
Los Angeles-based j2 Global , the parent company of such companies as IGN, Mashable, eFax, and eVoice, has gobbled up four more companies, saying this morning that it has acquired Armada Cloud , a provider of cloud-based backup services; iContact , a provider of marketing cloud services; SafeSend AS , a Norwegian company in the cloud security business; and Telsys AS , a cloud backup service also based in Norway. MORE
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing? MORE
The company founded by two former Bain consultants is the latest to take on the growing market for non-alcoholic intoxicants that use a combination of chemicals traditionally found in the marijuana plant to make their drinks. MORE
” The PBV, which Hyundai showcased last month at CES 2020, is a pod-like vehicle that the company says can be used for various functions in transit, such as a restaurant or clinic. The company rebranded as Canoo in spring 2019 and debuted its first vehicle last September. MORE
You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. changes in marketing results revolution MORE
The company--which says it has been planning a launch for many months--said it accelerated its first deployment due to the ongoing requirements for "social distancing" in Orange County. The company says its system lets consumersshop as normal and check out by simply walking out of the store, using computer vision technology to track how customers interact with products, and whether they add or subtract items from their cart. MORE
Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# Well marketed. MORE
Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer. The company said that that Louisa Wee has joined the company to help oversee strategy and execution of the company's marketing initiatives, plus brand, content and creative programming. MORE
Friday, November 5, 2010 -- Market Strategies for Software Companies. Are you currently using the right target market strategies for your company? Learn successful strategies for targeting markets and understand why certain strategies may or may not work for you. Whether you target B2B, B2C or both, you will gain critical insights to drive profitability for your company. SDSIC. MORE
The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 According to estimates from Built in LA , there are roughly 127 companies, which have raised over $2.4 MORE
With the COVID-19 pandemic putting the world at a standstill, several big and small companies (including SEO agencies in Los Angeles) have asked their employees to work remotely so they… The post 7 Essential Tools For Work From Home Marketers appeared first on AllTopStartups. MORE
Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A story of a company that couldn’t see far enough ahead. MORE
While some of the largest privately held technology companies, like SpaceX and Tesla , have shifted to manufacturing ventilators, smaller companies are also trying to pitch in and relieve scarcity locally. MORE
First, there are at least three types of exits. I’ve been involved with well over twenty successful exits and four initial public offerings over the years, some of them with monstrous gains, some more modest. MORE
Note: the company has asked to remain anonymous, as they don’t want to alert their competitors to the success of their Stealth Campaign. My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. MORE
Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. alorica business process outsourcing offshoring executive chief marketing officer colson hillier MORE
Santa Monica-based EZ Texting , a developer of SMS marketing software, says it has launched two new services. Pricing on the new services were not detailed by the company. texting marketing business phoneAccording to the firm, it has added new, two-way business text messaging which coverts an existing business phone number to send and receive text messages; and a new iOS app, which lets businesses communicate wtih their customers in real-time. MORE
Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. A seed company hasn’t ramped up its cost base. MORE
Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies. MORE
Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. MomentFeed said that D'Arcangelo has been working in local marketing for more than 25 years. momentfeed executive chief marketing officer location brand management MORE
Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. Let your highly motivated customers be your best marketing advocates for new customers. exponential growth marketing unicorn MORE
marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. The company handles all the infrastructure required for text messaging, voice. being used to power the move companies to the world of cloud infrastructure. MORE
Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella MORE
Well, now those development studios can turn to Pragma , which is building the back-end toolkit for gaming companies so their developers can focus on what they do best — making games. The company raised $4.2 MORE
Los Angeles-based J2 Global , which owns a large portfolio of Internet services and publications, says it acquired two more companies during Q4 of 2019. The company--which is likely the most active acquirer of companies in Southern California's high tech economy--says it acquired FES IQ , a company in the digital media space, and Buffered VPN , a provider of cloud services based in Gibraltar. MORE
The CEO of the high-performance Italian motorcycle manufacturer offered that point of optimism, as her Modena based EV company remains closed by government decree. The company — that has has a California office and U.S. MotoE riders use the company’s EGO model as their base bike. MORE
Irvine-based online auto information and leads site Autobytel has expanded into the mobile communications market, with the acquisition of Advanced Mobile, LLC , a provider of mobile apps, mobile websites, text messaging, and other mobile communications services for automotive manufacturers and dealers. MORE
The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service. The former CFO of MarketShare, Heyrick has helped the company expand to over 11,000 massage therapists in its network. MORE
For weeks, we’ve highlighted both good and bad things about boards of directors for your company (or non-profit.) This week, let’s focus upon number one – aside from the requirements of boards to protect the company itself (not the shareholders.). MORE
There must be at least several companies out there right now positioning to compete with you. And although many positioning efforts cross the lines between these, great companies play to the strength of just one. MORE
Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016. MORE
In fact, even within Fortune 100 companies, almost 90 percent have encountered growth stalls or flirted with failure, or worse, in the last 50 years. No company can afford to lose the agility, flexibility, and innovation of a startup. Companies follow each other rather than the market. MORE
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. MORE
Xerox in its formative years, even though barely having enough cash to market its then revolutionary copier, elected to lease rather than sell the units. The massive shift in revenue models in recent years. MORE
Last year was a remarkable year for biotech companies going public. Not only did an unusually large number of biotech companies go public, but a significant number of early-stage biotech companies went public at premium valuations relative to their later-clinical stage peers. MORE
TechCrunch LA
APRIL 9, 2020
The CEO of the high-performance Italian motorcycle manufacturer offered that point of optimism, as her Modena based EV company remains closed by government decree. The company — that has has a California office and U.S. MotoE riders use the company’s EGO model as their base bike.
Berkonomics
JANUARY 23, 2020
Some of the world’s best companies to work for are those that encourage employees to spend time following their own paths of curiosity toward development of new products or services. Every company has hidden talent, creative thinkers that are not in a position to demonstrate their talents.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
MAY 15, 2020
Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. Let your highly motivated customers be your best marketing advocates for new customers. exponential growth marketing unicorn
InfoChachkie
SEPTEMBER 4, 2018
Note: the company has asked to remain anonymous, as they don’t want to alert their competitors to the success of their Stealth Campaign. My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms.
TechCrunch LA
JULY 3, 2018
Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science.
TechCrunch LA
MARCH 26, 2020
While some of the largest privately held technology companies, like SpaceX and Tesla , have shifted to manufacturing ventilators, smaller companies are also trying to pitch in and relieve scarcity locally.
Both Sides of the Table
APRIL 20, 2020
Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. A seed company hasn’t ramped up its cost base.
TechCrunch LA
AUGUST 20, 2019
The Los Angeles-based gaming company, Scopely is expanding its geographical footprint in Spain and Ireland. The company is building out its Barcelona offices tripling its office space and planning to significantly expand its 100-person-strong team in the city.
TechCrunch LA
MAY 2, 2018
The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service. The former CFO of MarketShare, Heyrick has helped the company expand to over 11,000 massage therapists in its network.
TechCrunch LA
SEPTEMBER 30, 2019
Two years after the Los Angeles-based fintech startup Dave launched with a suite of money management tools to save consumers from overdraft fees , the company is now worth $1 billion thanks to a nascent banking practice that had investors lining up.
Berkonomics
AUGUST 29, 2019
For weeks, we’ve highlighted both good and bad things about boards of directors for your company (or non-profit.) This week, let’s focus upon number one – aside from the requirements of boards to protect the company itself (not the shareholders.).
TechCrunch LA
JULY 24, 2019
The company founded by two former Bain consultants is the latest to take on the growing market for non-alcoholic intoxicants that use a combination of chemicals traditionally found in the marijuana plant to make their drinks.
socalTECH
MAY 21, 2019
Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. alorica business process outsourcing offshoring executive chief marketing officer colson hillier
Berkonomics
NOVEMBER 27, 2019
Xerox in its formative years, even though barely having enough cash to market its then revolutionary copier, elected to lease rather than sell the units. The massive shift in revenue models in recent years.
socalTECH
AUGUST 26, 2014
Los Angeles-based The Honest Company , the online, family products retailer led by serial entrepreneur Brian Lee, and which was co-founded by Jessica Alba, has raised $70M in a funding round, according to the company Tuesday. The funding brings the company''s total raised to $122M.
socalTECH
OCTOBER 1, 2013
Irvine-based online auto information and leads site Autobytel has expanded into the mobile communications market, with the acquisition of Advanced Mobile, LLC , a provider of mobile apps, mobile websites, text messaging, and other mobile communications services for automotive manufacturers and dealers.
socalTECH
JANUARY 16, 2020
Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer. The company said that that Louisa Wee has joined the company to help oversee strategy and execution of the company's marketing initiatives, plus brand, content and creative programming.
Xconomy
FEBRUARY 28, 2019
Last year was a remarkable year for biotech companies going public. Not only did an unusually large number of biotech companies go public, but a significant number of early-stage biotech companies went public at premium valuations relative to their later-clinical stage peers.
Startup Professionals Musings
APRIL 20, 2020
You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. changes in marketing results revolution
socalTECH
MARCH 10, 2020
Santa Monica-based EZ Texting , a developer of SMS marketing software, says it has launched two new services. Pricing on the new services were not detailed by the company. texting marketing business phoneAccording to the firm, it has added new, two-way business text messaging which coverts an existing business phone number to send and receive text messages; and a new iOS app, which lets businesses communicate wtih their customers in real-time.
Startup Professionals Musings
APRIL 10, 2020
The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix.
TechCrunch LA
FEBRUARY 11, 2020
” The PBV, which Hyundai showcased last month at CES 2020, is a pod-like vehicle that the company says can be used for various functions in transit, such as a restaurant or clinic. The company rebranded as Canoo in spring 2019 and debuted its first vehicle last September.
socalTECH
NOVEMBER 16, 2012
marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. The company handles all the infrastructure required for text messaging, voice. being used to power the move companies to the world of cloud infrastructure.
Both Sides of the Table
MARCH 14, 2013
Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.
Berkonomics
MAY 16, 2019
There must be at least several companies out there right now positioning to compete with you. And although many positioning efforts cross the lines between these, great companies play to the strength of just one.
socalTECH
JULY 12, 2019
Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. MomentFeed said that D'Arcangelo has been working in local marketing for more than 25 years. momentfeed executive chief marketing officer location brand management
socalTECH
JANUARY 14, 2020
Los Angeles-based J2 Global , which owns a large portfolio of Internet services and publications, says it acquired two more companies during Q4 of 2019. The company--which is likely the most active acquirer of companies in Southern California's high tech economy--says it acquired FES IQ , a company in the digital media space, and Buffered VPN , a provider of cloud services based in Gibraltar.
TechCrunch LA
JANUARY 7, 2020
The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 According to estimates from Built in LA , there are roughly 127 companies, which have raised over $2.4
Startup Professionals Musings
SEPTEMBER 17, 2016
Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.”
TechCrunch LA
MARCH 11, 2020
Well, now those development studios can turn to Pragma , which is building the back-end toolkit for gaming companies so their developers can focus on what they do best — making games. The company raised $4.2
socalTECH
JULY 31, 2018
Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella
AllTopStartups
MAY 5, 2020
With the COVID-19 pandemic putting the world at a standstill, several big and small companies (including SEO agencies in Los Angeles) have asked their employees to work remotely so they… The post 7 Essential Tools For Work From Home Marketers appeared first on AllTopStartups.
socalTECH
MARCH 3, 2020
Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry. The company said its new tool is aimed ath automatic video and Facebook ad publishing for property marketing, agent branding, and brokerage recruiting. ylopo facebook advertising real estate marketing
Berkonomics
OCTOBER 4, 2018
First, there are at least three types of exits. I’ve been involved with well over twenty successful exits and four initial public offerings over the years, some of them with monstrous gains, some more modest.
SoCal Tech Calendar
AUGUST 20, 2018
Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.
SoCal Tech Calendar
OCTOBER 30, 2010
Friday, November 5, 2010 -- Market Strategies for Software Companies. Are you currently using the right target market strategies for your company? Learn successful strategies for targeting markets and understand why certain strategies may or may not work for you. Whether you target B2B, B2C or both, you will gain critical insights to drive profitability for your company. SDSIC.
socalTECH
APRIL 17, 2019
Los Angeles-based j2 Global , the parent company of such companies as IGN, Mashable, eFax, and eVoice, has gobbled up four more companies, saying this morning that it has acquired Armada Cloud , a provider of cloud-based backup services; iContact , a provider of marketing cloud services; SafeSend AS , a Norwegian company in the cloud security business; and Telsys AS , a cloud backup service also based in Norway.
TechCrunch LA
JUNE 28, 2018
Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016.
Both Sides of the Table
AUGUST 22, 2011
Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# Well marketed.
socalTECH
MARCH 25, 2020
The company--which says it has been planning a launch for many months--said it accelerated its first deployment due to the ongoing requirements for "social distancing" in Orange County. The company says its system lets consumersshop as normal and check out by simply walking out of the store, using computer vision technology to track how customers interact with products, and whether they add or subtract items from their cart.
Berkonomics
DECEMBER 13, 2018
Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A story of a company that couldn’t see far enough ahead.
Berkonomics
DECEMBER 13, 2018
Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A story of a company that couldn’t see far enough ahead.
Startup Professionals Musings
FEBRUARY 16, 2020
In fact, even within Fortune 100 companies, almost 90 percent have encountered growth stalls or flirted with failure, or worse, in the last 50 years. No company can afford to lose the agility, flexibility, and innovation of a startup. Companies follow each other rather than the market.
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