TechCrunch LA

APRIL 9, 2020

The CEO of the high-performance Italian motorcycle manufacturer offered that point of optimism, as her Modena based EV company remains closed by government decree. From lockdown in her Northern Italy home, Cevolini shared perspective on the future of motorcycling, acquisition offers and plans to recharge her company when the COVID-19 crisis subsides. The company — that has has a California office and U.S. MotoE riders use the company’s EGO model as their base bike.

Company 180

Company Companies Los Angeles Competition 180

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share?

Company 156

Company Companies Metrics Marketing 156

TechCrunch

OCTOBER 28, 2020

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Today’s startup economy depends on the expertise of industry specialists as much or more than full-time generalists,” said Nick Green, co-founder and CEO Thrive Market, MarketerHire customer and investor, in a statement.

SEO 70

SEO Company Companies Services 70

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. That’s an expensive proposition for small companies.

Marketing 120

Marketing .Net Social Media Advertising 120

Berkonomics

OCTOBER 29, 2020

She stated that she had rejected the investment being discussed, because in her mind the entire company was “just a button, on a feature, in an app.” That comment sent me thinking about relevance, about longevity, and about market size for some of these entrepreneurial applicants looking for funding. Email readers, continue here…] Far too many companies have been created around a button on a feature, and not upon a solution to a need in answer to a void in the market.

Product 146

Product Company Companies Ideas 146

socalTECH

SEPTEMBER 3, 2020

Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions. The company's unique take on the learning-at-home market is that its gaming headsets, microphones, and other products can help students block out the distractions at home, and stay focused on lessons.

Education 116

Education Marketing Class Help 116

TechCrunch LA

OCTOBER 28, 2020

There’s a new company that’s sitting on top of some of the fastest growing consumer-facing businesses in the world — liquor and marijuana delivery — and its name is Pacific Consolidated Holdings Group.

Company 185

Company Companies Los Angeles Commerce 185

InfoChachkie

SEPTEMBER 4, 2018

Note: the company has asked to remain anonymous, as they don’t want to alert their competitors to the success of their Stealth Campaign. My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. However, the erroneously empty envelopes caused the company’s phones to start ringing. According to one of the company’s executives, “We were surprised when the calls started coming in.

Marketing 136

Marketing Sales Company Companies 136

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

Dollar Shave Club 210

Dollar Shave Club Marketing Chief Technology Officer Los Angeles 210

socalTECH

JANUARY 13, 2021

INAP, a data center and hybrid computing provider based in Reston, Virginia, says it is expanding its data center in Los Angeles, due to supply constraints in the Los Angeles market. The company said it recently completed 12,000 square feet and 2.5 The company says it has 101,000 square feet at its data center, which serves the Los Angeles data center market.

Redondo Beach 109

Redondo Beach Los Angeles Angel Company 109

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Re-validate your business model in every market.

Marketing 89

Marketing Summary Social Media Entrepreneur 89

Berkonomics

JANUARY 23, 2020

Some of the world’s best companies to work for are those that encourage employees to spend time following their own paths of curiosity toward development of new products or services. Famously, the post-it note is an example of such a product coming from employees of 3M where looking for quite another market for their newest light adhesive product. Every company has hidden talent, creative thinkers that are not in a position to demonstrate their talents.

Company 131

Company Companies Google Ideas 131

TechCrunch LA

JULY 29, 2020

While Desai’s bluster may be wishful thinking, the doctor’s office is certainly changing, and that’s thanks in part to companies like Heal, which offer in-home and telemedical consultations — and health insurance providers like Humana that are backing them.

Demand 208

Demand Company Companies Invest 208

socalTECH

OCTOBER 1, 2013

Irvine-based online auto information and leads site Autobytel has expanded into the mobile communications market, with the acquisition of Advanced Mobile, LLC , a provider of mobile apps, mobile websites, text messaging, and other mobile communications services for automotive manufacturers and dealers.

Mobile 168

Mobile Company Companies Marketing 168

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing? Close.

Marketing 217

Marketing Resource Social Media Competition 217

Startup Professionals Musings

DECEMBER 16, 2020

In my role as a mentor to aspiring entrepreneurs, I find that many of you have your most creative ideas for your company’s first big bang , but often get bogged down with details as the company grows. Only when he had a proven solution did he market it.

Company 78

Company Companies Ideas Mentor 78

socalTECH

MAY 21, 2019

Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. alorica business process outsourcing offshoring executive chief marketing officer colson hillier

Marketing 109

Marketing Offshore Customer Custom 109

socalTECH

DECEMBER 10, 2020

Newport Beach-based private equity investor L Squared Capital Partners says it has successfully sold one of its portfolio companies, Learners Edge , to another private equity investor, Quad-C Management. L Squared Capital Partners had recapitalized Learners Edge in September of 2016; the private equity investors says it increased the company's revenues by more than 2.5x

Equity 109

Equity Company Companies Sales 109

socalTECH

JULY 22, 2020

Los Angeles-based CreatorIQ which develops influencer marketing software, has raised $24M in a Series C funding round, the company said on Wednesday. According to CreatorIQ, it helps power global influencer marketing for brands such as Disney, Salesforce, Sephora, adn Unilever. creatoriq influencer marketing software venture capital kayne

Marketing 118

Marketing Software Equity Funding 118

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing.

Customer 110

Customer Custom Marketing SEM 110

TechCrunch LA

MAY 2, 2018

The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service. The former CFO of MarketShare, Heyrick has helped the company expand to over 11,000 massage therapists in its network. The company said the new round would help keep massage therapists in its network with pricing that can be up to three times more than those therapists would make in their local markets.

Demand 219

Demand Company Companies Riverside 219

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube. What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers.

Marketing 82

Marketing Examples Customer Custom 82

socalTECH

AUGUST 4, 2020

Irvine-based ATTOM Data Solutions , the parent company to RealtyTrac , announced this morning that it has named Rick Sharga as Executive Vice President of Marketing at RealtyTrac. Sharga returns to RealtyTrac--where he had managed the company's brand for eight years in the early 2000's after stints at Carrington Mortgage Holdings, Auction.com, and Ten-X. He was most recently EVP For Carrington Mortgage Holdings and CMO of the company's Vylla business unit.

Marketing 116

Marketing TCOSC Organization Southern California 116

socalTECH

JANUARY 16, 2020

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer. The company said that that Louisa Wee has joined the company to help oversee strategy and execution of the company's marketing initiatives, plus brand, content and creative programming.

Marketing 100

Marketing Netflix Media Los Angeles 100

TechCrunch LA

AUGUST 20, 2019

The Los Angeles-based gaming company, Scopely is expanding its geographical footprint in Spain and Ireland. The company is building out its Barcelona offices tripling its office space and planning to significantly expand its 100-person-strong team in the city. I am excited to further lean in to the Barcelona market, which has top-quality talent. Our Dublin and Barcelona teams play a critical role in the Scopely journey, and we are actively hiring across both markets.”.

Company 150

Company Companies Los Angeles Entertainment 150

Berkonomics

AUGUST 29, 2019

For weeks, we’ve highlighted both good and bad things about boards of directors for your company (or non-profit.) This week, let’s focus upon number one – aside from the requirements of boards to protect the company itself (not the shareholders.). Boards provide or see to it that there are resources for the company (especially money) to operate. No, that is not the watch company, if you are one of those.)

Company 120

Company Companies Resource Email 120

TechCrunch LA

SEPTEMBER 30, 2019

Two years after the Los Angeles-based fintech startup Dave launched with a suite of money management tools to save consumers from overdraft fees , the company is now worth $1 billion thanks to a nascent banking practice that had investors lining up. The company has taken a methodical approach to opening its doors as a digital bank, in part because it wants to have the necessary support infrastructure in place to service the demand that Wilk expects to see for its service.

Company 212

Company Companies Los Angeles Tips 212

TechCrunch LA

MARCH 26, 2020

While some of the largest privately held technology companies, like SpaceX and Tesla , have shifted to manufacturing ventilators, smaller companies are also trying to pitch in and relieve scarcity locally. 3D-printing companies are working on new ways to manufacture personal protective equipment and swabs for COVID-19 testing. The World Health Organization approved their sanitizers, which the company will produce in its warehouse in San Francisco.

Venice 190

Venice Mobile Company Companies 190

socalTECH

JULY 12, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. MomentFeed said that D'Arcangelo has been working in local marketing for more than 25 years. momentfeed executive chief marketing officer location brand management

Marketing 109

Marketing Santa Monica High Tech Networking 109

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Even those things that worked yesterday may not work tomorrow, as the market matures, the culture changes, and competitors appear with new solutions. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 91

Marketing Invest Paramount Metrics 91

socalTECH

AUGUST 26, 2014

Los Angeles-based The Honest Company , the online, family products retailer led by serial entrepreneur Brian Lee, and which was co-founded by Jessica Alba, has raised $70M in a funding round, according to the company Tuesday. The funding was led by Wellingtom Management Company, and also included un-named, public market institutional investors, along with prior investors Lightspeed Venture Partners, Institutional Venture Partners, General Catalyst Partners and ICONIQ Capital.

Company 167

Company Companies Funding Los Angeles 167

SoCal Tech Calendar

OCTOBER 12, 2020

Thursday, October 15, 2020 -- Pepperdine Most Fundable Companies Showcase 2020. Now in its third year, the Most Fundable Companies competition has grown to over 4,500 companies, and for the first time attracted startups from all 50 U.S. states.

Pepperdine 100

Pepperdine Company Companies Competition 100

socalTECH

JULY 31, 2018

Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella

Marketing 100

Marketing SEO Web Los Angeles 100

socalTECH

OCTOBER 6, 2020

Los Angeles-based J2 GLobal , which owns a diverse range of Internet information and services companies, announced this morning that it has acquired three more companies, and--unusually--also has divested one. According to the company, it acquired certain assets of ibVPN , Kickbox , and equity in SpatialBuzz , and sold Fonebox and Zintel Communications , its Australia and New Zealand cloud services voice businesses.

Company 100

Company Companies Equity Los Angeles 100

TechCrunch LA

JULY 24, 2019

The company founded by two former Bain consultants is the latest to take on the growing market for non-alcoholic intoxicants that use a combination of chemicals traditionally found in the marijuana plant to make their drinks. Bullock graduated from Stanford in 2018 and convinced Anderson to quit his job, the company raised cash through the fall and collected a cool $1.5

Company 215

Company Companies Los Angeles Class 215

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. Of course, it could be your level of experience, or the quality of your team, but the difference is often more related to the lifecycle stage of the market you are trying to enter. The market at this point is largely unknown and untested.

Marketing 85

Marketing Metrics Course Examples 85

Both Sides of the Table

APRIL 20, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. In a bear market executives are paid to: consolidate the number of contracts and renegotiate prices.

Marketing 185

Marketing Writing Pricing Demand 185

socalTECH

MARCH 10, 2020

Santa Monica-based EZ Texting , a developer of SMS marketing software, says it has launched two new services. Pricing on the new services were not detailed by the company. texting marketing business phoneAccording to the firm, it has added new, two-way business text messaging which coverts an existing business phone number to send and receive text messages; and a new iOS app, which lets businesses communicate wtih their customers in real-time.

Marketing 109

Marketing Santa Monica Services Pricing 109

SoCal Tech Calendar

OCTOBER 30, 2010

Friday, November 5, 2010 -- Market Strategies for Software Companies. Are you currently using the right target market strategies for your company? Learn successful strategies for targeting markets and understand why certain strategies may or may not work for you. Whether you target B2B, B2C or both, you will gain critical insights to drive profitability for your company. SDSIC.

Company 109

Company Companies Software Marketing 109

Xconomy

FEBRUARY 28, 2019

Last year was a remarkable year for biotech companies going public. Not only did an unusually large number of biotech companies go public, but a significant number of early-stage biotech companies went public at premium valuations relative to their later-clinical stage peers. billion [1], of which a significant number were early-stage companies — either in preclinical development or conducting ongoing Phase 1 clinical trials.

Tips 80

Tips Marketing Capital Company 80

Startup Professionals Musings

NOVEMBER 14, 2020

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. field of dreams Keith Granet marketing motivated team

Develop 87

Develop Development Marketing Coach 87

SoCal Tech Calendar

AUGUST 20, 2018

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

AMA 100

AMA Research Marketing Competition 100

socalTECH

AUGUST 31, 2020

Santa Monica-based Ontrak , a developer of artificial intelligence and telehealth enabled, virtualized outpatient healthcare treatment, says it has upgraded to the NASDAQ Global Market, trading under the ticker OTRK. The company was previously listed on the NASDAQ, not the NASDAQ Global Market. Ontrak said it believes the upgrade will enhance the company's visibility to all types of institutional investors.

Santa Monica 109

Santa Monica Marketing Company Companies 109