INDUSTRY INSIGHTS YOUR PEERS ARE READING
Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. According to CreatorIQ, it is using artificial intelligence (AI) to help companies manage their influencer marketing efforts, with clients that include Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, and Unilever. MORE
Los Angeles-based The Honest Company , the online, family products retailer led by serial entrepreneur Brian Lee, and which was co-founded by Jessica Alba, has raised $70M in a funding round, according to the company Tuesday. The funding brings the company''s total raised to $122M. MORE
Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck. MORE
Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science. MORE
Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A story of a company that couldn’t see far enough ahead. MORE
A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. A version of this article previously appeared in The Wall Street Journal. MORE
Los Angeles-based j2 Global , the parent company of such companies as IGN, Mashable, eFax, and eVoice, has gobbled up four more companies, saying this morning that it has acquired Armada Cloud , a provider of cloud-based backup services; iContact , a provider of marketing cloud services; SafeSend AS , a Norwegian company in the cloud security business; and Telsys AS , a cloud backup service also based in Norway. MORE
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing? MORE
Los Angeles-based Internet information and services company j2 Global --one of Southern California's largest yet most unknown technology companies--said this morning that it has acquired two more companies. The company said the deal will help grow its global customer base and provide it with access to new markets. MORE
Markets and competitors change. During the past several years, some very big bets have been made by large companies and well-healed entrepreneurs in old media, newspapers and TV stations. Were these companies and entrepreneurs out to a long lunch during the media transformation? MORE
Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# Well marketed. MORE
Friday, November 5, 2010 -- Market Strategies for Software Companies. Are you currently using the right target market strategies for your company? Learn successful strategies for targeting markets and understand why certain strategies may or may not work for you. Whether you target B2B, B2C or both, you will gain critical insights to drive profitability for your company. SDSIC. MORE
Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A story of a company that couldn’t see far enough ahead. MORE
Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution. MORE
First, there are at least three types of exits. I’ve been involved with well over twenty successful exits and four initial public offerings over the years, some of them with monstrous gains, some more modest. MORE
Note: the company has asked to remain anonymous, as they don’t want to alert their competitors to the success of their Stealth Campaign. My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. MORE
Carpinteria-based cloud software developer Procore Technologies announced this morning that it has named Jim Sinai as its new Senior Vice President of Marketing. Procore said Sinai will oversee global marketing for the company. The company is widely rumored to be working on an IPO, although the company has yet to announce any details of that effort. The company was founded and is led by CEO Tooey Courtemanche. MORE
Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. alorica business process outsourcing offshoring executive chief marketing officer colson hillier MORE
Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies. MORE
Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2). MORE
Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. MomentFeed said that D'Arcangelo has been working in local marketing for more than 25 years. momentfeed executive chief marketing officer location brand management MORE
Lizzie Francis will join the company as Chief Operating Officer, coming from Brilliant Ventures where she will remain a managing partner. She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market. MORE
Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. Spirgi was most recently Senior Vice President (SVP) of Product and Services for The Marcus Buckingham Company (acquired by ADP), and was the co-founder of a strategic consulting firm, Knowledge Infusion, which was acquired in 2012 by Appirio. MORE
marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. The company handles all the infrastructure required for text messaging, voice. being used to power the move companies to the world of cloud infrastructure. MORE
Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella MORE
A new, Irvine-based startup, Neuron EV said late last week that it is targeting the electric vehicle market, unveiling a new idea for an EV called the "HUB". The company's founder is listed as Scott Zheng of PurpleSky Capital, according to Zheng's profile on LinkedIn, with the company dual headquartered in Shanghai, China. neuronev electric vehicle market cleantech MORE
Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. According to the two companies, Forrester will use "technographics" from HG Insights, to help Forrester's customers see technology adoption trends in more than 45 different markets worldwide. insights hginsights software marketing analytics data technographics MORE
Email companies like Constant Contact, Mail Chimp and many others all have strict rules they follow to avoid being caught in spam hell, with their servers blacklisted and worse. Email marketing – special warnings regarding lists from BERKONOMICS. MORE
San Diego-based Mapp , a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk , the company said this morning. According to Mapp, Webtrekk will continue to offer up a stand-alone solution for marketing analytics and customer intelligence, although the two will combine their services into one, fully integrated package aimed at marketers. MORE
Irvine-based online auto information and leads site Autobytel has expanded into the mobile communications market, with the acquisition of Advanced Mobile, LLC , a provider of mobile apps, mobile websites, text messaging, and other mobile communications services for automotive manufacturers and dealers. MORE
The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service. The former CFO of MarketShare, Heyrick has helped the company expand to over 11,000 massage therapists in its network. MORE
There must be at least several companies out there right now positioning to compete with you. And although many positioning efforts cross the lines between these, great companies play to the strength of just one. MORE
Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016. MORE
Last year was a remarkable year for biotech companies going public. Not only did an unusually large number of biotech companies go public, but a significant number of early-stage biotech companies went public at premium valuations relative to their later-clinical stage peers. MORE
Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. MORE
San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. The company says it offers up content marketing, SEO, paid marketing, social media marketing, and other related services. investment agency equity private capital venture marketing digital power MORE
InfoChachkie
SEPTEMBER 4, 2018
Note: the company has asked to remain anonymous, as they don’t want to alert their competitors to the success of their Stealth Campaign. My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms.
TechCrunch LA
JULY 3, 2018
Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. The company was founded by Dave Fink and Jonathan Neddenriep, two former principals at the startup studio and early stage investor, Science.
socalTECH
JULY 12, 2019
Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. MomentFeed said that D'Arcangelo has been working in local marketing for more than 25 years. momentfeed executive chief marketing officer location brand management
socalTECH
MAY 21, 2019
Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. alorica business process outsourcing offshoring executive chief marketing officer colson hillier
TechCrunch LA
MAY 2, 2018
The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service. The former CFO of MarketShare, Heyrick has helped the company expand to over 11,000 massage therapists in its network.
Berkonomics
NOVEMBER 9, 2017
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing?
Berkonomics
MAY 16, 2019
There must be at least several companies out there right now positioning to compete with you. And although many positioning efforts cross the lines between these, great companies play to the strength of just one.
socalTECH
JUNE 14, 2019
Los Angeles-based CreatorIQ , a developer of enterprise software used for influencer marketing, has raised $12M in a Series B funding round, the company said Thursday. According to CreatorIQ, it is using artificial intelligence (AI) to help companies manage their influencer marketing efforts, with clients that include Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, and Unilever.
socalTECH
AUGUST 26, 2014
Los Angeles-based The Honest Company , the online, family products retailer led by serial entrepreneur Brian Lee, and which was co-founded by Jessica Alba, has raised $70M in a funding round, according to the company Tuesday. The funding brings the company''s total raised to $122M.
socalTECH
OCTOBER 1, 2013
Irvine-based online auto information and leads site Autobytel has expanded into the mobile communications market, with the acquisition of Advanced Mobile, LLC , a provider of mobile apps, mobile websites, text messaging, and other mobile communications services for automotive manufacturers and dealers.
socalTECH
MAY 13, 2019
A new, Irvine-based startup, Neuron EV said late last week that it is targeting the electric vehicle market, unveiling a new idea for an EV called the "HUB". The company's founder is listed as Scott Zheng of PurpleSky Capital, according to Zheng's profile on LinkedIn, with the company dual headquartered in Shanghai, China. neuronev electric vehicle market cleantech
socalTECH
JUNE 5, 2019
San Diego-based Mapp , a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk , the company said this morning. According to Mapp, Webtrekk will continue to offer up a stand-alone solution for marketing analytics and customer intelligence, although the two will combine their services into one, fully integrated package aimed at marketers.
socalTECH
NOVEMBER 16, 2012
marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. The company handles all the infrastructure required for text messaging, voice. being used to power the move companies to the world of cloud infrastructure.
socalTECH
JULY 31, 2018
Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella
Both Sides of the Table
MARCH 14, 2013
Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.
Berkonomics
DECEMBER 13, 2018
Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A story of a company that couldn’t see far enough ahead.
Berkonomics
DECEMBER 13, 2018
Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A story of a company that couldn’t see far enough ahead.
socalTECH
FEBRUARY 7, 2019
San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. The company says it offers up content marketing, SEO, paid marketing, social media marketing, and other related services. investment agency equity private capital venture marketing digital power
socalTECH
JULY 15, 2019
Los Angeles-based Internet information and services company j2 Global --one of Southern California's largest yet most unknown technology companies--said this morning that it has acquired two more companies. The company said the deal will help grow its global customer base and provide it with access to new markets.
TechCrunch LA
JUNE 28, 2018
Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016.
Berkonomics
OCTOBER 4, 2018
First, there are at least three types of exits. I’ve been involved with well over twenty successful exits and four initial public offerings over the years, some of them with monstrous gains, some more modest.
SoCal Tech Calendar
AUGUST 20, 2018
Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.
InfoChachkie
JULY 23, 2012
Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.
socalTECH
FEBRUARY 20, 2019
Carpinteria-based cloud software developer Procore Technologies announced this morning that it has named Jim Sinai as its new Senior Vice President of Marketing. Procore said Sinai will oversee global marketing for the company. The company is widely rumored to be working on an IPO, although the company has yet to announce any details of that effort. The company was founded and is led by CEO Tooey Courtemanche.
socalTECH
APRIL 17, 2019
Los Angeles-based j2 Global , the parent company of such companies as IGN, Mashable, eFax, and eVoice, has gobbled up four more companies, saying this morning that it has acquired Armada Cloud , a provider of cloud-based backup services; iContact , a provider of marketing cloud services; SafeSend AS , a Norwegian company in the cloud security business; and Telsys AS , a cloud backup service also based in Norway.
socalTECH
APRIL 16, 2019
Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. According to the two companies, Forrester will use "technographics" from HG Insights, to help Forrester's customers see technology adoption trends in more than 45 different markets worldwide. insights hginsights software marketing analytics data technographics
socalTECH
MAY 17, 2019
Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. Spirgi was most recently Senior Vice President (SVP) of Product and Services for The Marcus Buckingham Company (acquired by ADP), and was the co-founder of a strategic consulting firm, Knowledge Infusion, which was acquired in 2012 by Appirio.
InfoChachkie
OCTOBER 20, 2011
Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution.
TechCrunch LA
JUNE 19, 2018
Lizzie Francis will join the company as Chief Operating Officer, coming from Brilliant Ventures where she will remain a managing partner. She also serves on the board of Shoes of Prey, a custom shoe company currently aimed at the women’s market.
SoCal Tech Calendar
OCTOBER 30, 2010
Friday, November 5, 2010 -- Market Strategies for Software Companies. Are you currently using the right target market strategies for your company? Learn successful strategies for targeting markets and understand why certain strategies may or may not work for you. Whether you target B2B, B2C or both, you will gain critical insights to drive profitability for your company. SDSIC.
Berkonomics
JANUARY 21, 2016
Email companies like Constant Contact, Mail Chimp and many others all have strict rules they follow to avoid being caught in spam hell, with their servers blacklisted and worse. Email marketing – special warnings regarding lists from BERKONOMICS.
Berkonomics
AUGUST 16, 2018
Markets and competitors change. During the past several years, some very big bets have been made by large companies and well-healed entrepreneurs in old media, newspapers and TV stations. Were these companies and entrepreneurs out to a long lunch during the media transformation?
Berkonomics
JULY 31, 2014
Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there is the four C’s, the consumer-oriented marketing model (2).
Both Sides of the Table
AUGUST 22, 2011
Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# Well marketed.
InfoChachkie
AUGUST 26, 2013
A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. A version of this article previously appeared in The Wall Street Journal.
109 
Let's personalize your content