Energica CEO plots her Italian EV company’s reboot from lockdown

TechCrunch LA

The CEO of the high-performance Italian motorcycle manufacturer offered that point of optimism, as her Modena based EV company remains closed by government decree. From lockdown in her Northern Italy home, Cevolini shared perspective on the future of motorcycling, acquisition offers and plans to recharge her company when the COVID-19 crisis subsides. The company — that has has a California office and U.S. MotoE riders use the company’s EGO model as their base bike.

What is your biggest error in company planning?

Berkonomics

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

LA-based MarketerHire upgrades its service matching remote marketers with companies

TechCrunch

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Today’s startup economy depends on the expertise of industry specialists as much or more than full-time generalists,” said Nick Green, co-founder and CEO Thrive Market, MarketerHire customer and investor, in a statement.

SEO 70

Traditional marketing vs. social engagement

Berkonomics

We all know that the world of marketing has turned upside down these past years through the power of the Internet. College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. That’s an expensive proposition for small companies.

Can you build a company, not just a product?

Berkonomics

She stated that she had rejected the investment being discussed, because in her mind the entire company was “just a button, on a feature, in an app.” That comment sent me thinking about relevance, about longevity, and about market size for some of these entrepreneurial applicants looking for funding. Email readers, continue here…] Far too many companies have been created around a button on a feature, and not upon a solution to a need in answer to a void in the market.

HyperX Aims At Education Market

socalTECH

Fountain Valley-based HyperX , the gaming accessories arm of Kingston Technology, is taking aim at the education market this year--saying it is offering up deals on its gaming peripherals specifically for helping students in virtual class sessions. The company's unique take on the learning-at-home market is that its gaming headsets, microphones, and other products can help students block out the distractions at home, and stay focused on lessons.

Investors back Pacific Consolidated Holdings to merge leading LA-based liquor and weed delivery companies

TechCrunch LA

There’s a new company that’s sitting on top of some of the fastest growing consumer-facing businesses in the world — liquor and marijuana delivery — and its name is Pacific Consolidated Holdings Group.

Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales

InfoChachkie

Note: the company has asked to remain anonymous, as they don’t want to alert their competitors to the success of their Stealth Campaign. My friends launched a marketing campaign in which they were reaching out to owners of a certain type of lease, in order to offer them more attractive terms. However, the erroneously empty envelopes caused the company’s phones to start ringing. According to one of the company’s executives, “We were surprised when the calls started coming in.

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

Virginia Company Expands Data Center In Los Angeles

socalTECH

INAP, a data center and hybrid computing provider based in Reston, Virginia, says it is expanding its data center in Los Angeles, due to supply constraints in the Los Angeles market. The company said it recently completed 12,000 square feet and 2.5 The company says it has 101,000 square feet at its data center, which serves the Los Angeles data center market.

6 Expansion Realities To Penetrate Worldwide Markets

Startup Professionals Musings

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. Re-validate your business model in every market.

Does your company culture encourage employee curiosity?

Berkonomics

Some of the world’s best companies to work for are those that encourage employees to spend time following their own paths of curiosity toward development of new products or services. Famously, the post-it note is an example of such a product coming from employees of 3M where looking for quite another market for their newest light adhesive product. Every company has hidden talent, creative thinkers that are not in a position to demonstrate their talents.

Humana partners with Heal and invests $100 million in the company’s doctor-on-demand service

TechCrunch LA

While Desai’s bluster may be wishful thinking, the doctor’s office is certainly changing, and that’s thanks in part to companies like Heal, which offer in-home and telemedical consultations — and health insurance providers like Humana that are backing them.

Demand 208

Autobytel Buys Automotive Mobile Marketing Company

socalTECH

Irvine-based online auto information and leads site Autobytel has expanded into the mobile communications market, with the acquisition of Advanced Mobile, LLC , a provider of mobile apps, mobile websites, text messaging, and other mobile communications services for automotive manufacturers and dealers.

Mobile 168

Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. So, let’s up our marketing knowledge first with a few short answers to marketing questions…. What Is niche marketing? Close.

7 Ways Successful Companies Stimulate Team Creativity

Startup Professionals Musings

In my role as a mentor to aspiring entrepreneurs, I find that many of you have your most creative ideas for your company’s first big bang , but often get bogged down with details as the company grows. Only when he had a proven solution did he market it.

Alorica Names Marketing Head

socalTECH

Irvine-based Alorica , a provider of outsource, business process outsourcing and "customer experience" outsourcing, named Colson Hillier as its new Chief Marketing Officer (CMO), the company said on Tuesday. Hillier will lead the company's global marketing and communications efforts, according to the company. alorica business process outsourcing offshoring executive chief marketing officer colson hillier

L Squared Sells Portfolio Company, Learners Edge

socalTECH

Newport Beach-based private equity investor L Squared Capital Partners says it has successfully sold one of its portfolio companies, Learners Edge , to another private equity investor, Quad-C Management. L Squared Capital Partners had recapitalized Learners Edge in September of 2016; the private equity investors says it increased the company's revenues by more than 2.5x

Equity 109

CreatorIQ Gets $24M For Influencer Marketing Software

socalTECH

Los Angeles-based CreatorIQ which develops influencer marketing software, has raised $24M in a Series C funding round, the company said on Wednesday. According to CreatorIQ, it helps power global influencer marketing for brands such as Disney, Salesforce, Sephora, adn Unilever. creatoriq influencer marketing software venture capital kayne

7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing.

Massage-on-demand company, Soothe, raises $31 million

TechCrunch LA

The Series C round from late stage and growth capital investment firm, The Riverside Company , caps a busy first quarter for the massage service. The former CFO of MarketShare, Heyrick has helped the company expand to over 11,000 massage therapists in its network. The company said the new round would help keep massage therapists in its network with pricing that can be up to three times more than those therapists would make in their local markets.

Demand 219

10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube. What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers.

RealtyTrac Names EVP Of Marketing

socalTECH

Irvine-based ATTOM Data Solutions , the parent company to RealtyTrac , announced this morning that it has named Rick Sharga as Executive Vice President of Marketing at RealtyTrac. Sharga returns to RealtyTrac--where he had managed the company's brand for eight years in the early 2000's after stints at Carrington Mortgage Holdings, Auction.com, and Ten-X. He was most recently EVP For Carrington Mortgage Holdings and CMO of the company's Vylla business unit.

FabFitFun Names Chief Marketing Officer

socalTECH

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer. The company said that that Louisa Wee has joined the company to help oversee strategy and execution of the company's marketing initiatives, plus brand, content and creative programming.

LA-based gaming company, Scopely, expands in Spain and Ireland

TechCrunch LA

The Los Angeles-based gaming company, Scopely is expanding its geographical footprint in Spain and Ireland. The company is building out its Barcelona offices tripling its office space and planning to significantly expand its 100-person-strong team in the city. I am excited to further lean in to the Barcelona market, which has top-quality talent. Our Dublin and Barcelona teams play a critical role in the Scopely journey, and we are actively hiring across both markets.”.

The best things about your company board

Berkonomics

For weeks, we’ve highlighted both good and bad things about boards of directors for your company (or non-profit.) This week, let’s focus upon number one – aside from the requirements of boards to protect the company itself (not the shareholders.). Boards provide or see to it that there are resources for the company (especially money) to operate. No, that is not the watch company, if you are one of those.)

Upstart banking company Dave is now worth $1 billion, as Norwest puts in $50 million

TechCrunch LA

Two years after the Los Angeles-based fintech startup Dave launched with a suite of money management tools to save consumers from overdraft fees , the company is now worth $1 billion thanks to a nascent banking practice that had investors lining up. The company has taken a methodical approach to opening its doors as a digital bank, in part because it wants to have the necessary support infrastructure in place to service the demand that Wilk expects to see for its service.

Private tech companies mobilize to address shortages for medical supplies, masks and sanitizer

TechCrunch LA

While some of the largest privately held technology companies, like SpaceX and Tesla , have shifted to manufacturing ventilators, smaller companies are also trying to pitch in and relieve scarcity locally. 3D-printing companies are working on new ways to manufacture personal protective equipment and swabs for COVID-19 testing. The World Health Organization approved their sanitizers, which the company will produce in its warehouse in San Francisco.

Venice 190

MomentFeed Names Chief Marketing Officer

socalTECH

Santa Monica-based MomentFeed , which develops software that helps national brands manage their location-based information, such as information about their network of retail stores, has named Jim D'Arcangelo as its new Chief Marketing Officer (CMO) and Head of Business Development. MomentFeed said that D'Arcangelo has been working in local marketing for more than 25 years. momentfeed executive chief marketing officer location brand management

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Even those things that worked yesterday may not work tomorrow, as the market matures, the culture changes, and competitors appear with new solutions. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

The Honest Company Gets $70M

socalTECH

Los Angeles-based The Honest Company , the online, family products retailer led by serial entrepreneur Brian Lee, and which was co-founded by Jessica Alba, has raised $70M in a funding round, according to the company Tuesday. The funding was led by Wellingtom Management Company, and also included un-named, public market institutional investors, along with prior investors Lightspeed Venture Partners, Institutional Venture Partners, General Catalyst Partners and ICONIQ Capital.

Pepperdine Most Fundable Companies Showcase 2020.

SoCal Tech Calendar

Thursday, October 15, 2020 -- Pepperdine Most Fundable Companies Showcase 2020. Now in its third year, the Most Fundable Companies competition has grown to over 4,500 companies, and for the first time attracted startups from all 50 U.S. states.

DreamHost Names Marketing VP

socalTECH

Los Angeles-based managed hosting provider DreamHost said on Tuesday that it has named Ty Lampella as the company's new VP of Marketing. Lampella was previously an independent online marketing consultant, and previously also founded CareerLeak.com (sold to CyberCoders), worked at CyberCoders as Director of SEO, and also was at CareerBliss. dreamhost marketing managed hosting executive lampella

J2 Global Buys Three Companies, Sells One

socalTECH

Los Angeles-based J2 GLobal , which owns a diverse range of Internet information and services companies, announced this morning that it has acquired three more companies, and--unusually--also has divested one. According to the company, it acquired certain assets of ibVPN , Kickbox , and equity in SpatialBuzz , and sold Fonebox and Zintel Communications , its Australia and New Zealand cloud services voice businesses.

New THC and CBD infused beverage company, Cann, joins the race to replace booze

TechCrunch LA

The company founded by two former Bain consultants is the latest to take on the growing market for non-alcoholic intoxicants that use a combination of chemicals traditionally found in the marijuana plant to make their drinks. Bullock graduated from Stanford in 2018 and convinced Anderson to quit his job, the company raised cash through the fall and collected a cool $1.5

5 Stages Of The Market Lifecycle Gate Startup Success

Startup Professionals Musings

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. Of course, it could be your level of experience, or the quality of your team, but the difference is often more related to the lifecycle stage of the market you are trying to enter. The market at this point is largely unknown and untested.

My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. In a bear market executives are paid to: consolidate the number of contracts and renegotiate prices.

EZ Texting Launches New SMS Marketing Services

socalTECH

Santa Monica-based EZ Texting , a developer of SMS marketing software, says it has launched two new services. Pricing on the new services were not detailed by the company. texting marketing business phoneAccording to the firm, it has added new, two-way business text messaging which coverts an existing business phone number to send and receive text messages; and a new iOS app, which lets businesses communicate wtih their customers in real-time.

Market Strategies for Software Companies

SoCal Tech Calendar

Friday, November 5, 2010 -- Market Strategies for Software Companies. Are you currently using the right target market strategies for your company? Learn successful strategies for targeting markets and understand why certain strategies may or may not work for you. Whether you target B2B, B2C or both, you will gain critical insights to drive profitability for your company. SDSIC.

7 Tips for Biotech Companies Seeking Capital in a Volatile Market

Xconomy

Last year was a remarkable year for biotech companies going public. Not only did an unusually large number of biotech companies go public, but a significant number of early-stage biotech companies went public at premium valuations relative to their later-clinical stage peers. billion [1], of which a significant number were early-stage companies — either in preclinical development or conducting ongoing Phase 1 clinical trials.

Tips 80

5 Keys To A Startup Team That Can Develop Any Market

Startup Professionals Musings

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. field of dreams Keith Granet marketing motivated team

Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. As a result, market research is a key method for providing data and learnings that fuel marketing strategies.

AMA 100

Ontrak Shifts To NASDAQ Global Market

socalTECH

Santa Monica-based Ontrak , a developer of artificial intelligence and telehealth enabled, virtualized outpatient healthcare treatment, says it has upgraded to the NASDAQ Global Market, trading under the ticker OTRK. The company was previously listed on the NASDAQ, not the NASDAQ Global Market. Ontrak said it believes the upgrade will enhance the company's visibility to all types of institutional investors.