Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. As such, entrepreneurs should not attempt to validate their assumptions.

OK, So Maybe Not ALL MBA Entrepreneurs Are Oxymorons

InfoChachkie

MBA programs don’t teach people how to create companies … our position is that we hire someone in spite of an MBA, not because of one.” MBA’s are an easy target for entrepreneurs’ scorn. Situationally, MBA’s Can Be Effective Entrepreneurs. Entrepreneur

Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Someone on Quora recently asked me to answer the following question: Why Do Digital Entrepreneurs Hate MBAs? Tech entrepreneurs' consternation with MBAs does not rise to the level of loathing. A version of this article previously appeared on Forbes.

This Immigrant Entrepreneur Launched Her Billion Dollar Empire, Despite Speaking No English

InfoChachkie

Ida was well positioned to expand her market from upscale clients purchasing custom dresses to mass market consumers. Ida wasn’t even the first modern-day entrepreneur to offer women brassieres. As such, it had no impact on the fashion market.

Restarting – an Entrepreneur’s Journey

Eric Greenspan

After my latest company collapsed in June of 2012, I went into a bit of a depression. This company I started with my own money and in my third bedroom, had grown and served its customers and employees well for over 11 years. Coffee Entrepreneuring Me

Lessons Big Companies Should Learn from Entrepreneurs

Jason Nazar

Entrepreneurs often lament big companies, but most of us hope we’ll create just that. Add in public company demands, lawsuit targets, & millions of customers to continually satisfy, and you have to have great respect for those doing it well.

Entrepreneurs Who Relish Being Wrong Usually Win

InfoChachkie

Effective entrepreneurs reject dogmatism and embrace doubt. Both operate exposed to the elements, and surrounded by a handful of dedicated people who all impact on the company’s / boat’s direction. A version of this article previously appeared in the Wall Street Journal.

One Book Every Entrepreneur Should Own

Both Sides of the Table

” I have long thought about and written about the personal toll that being an entrepreneur places on your life. These were amongst some of the most read blog posts I have written, which shows me that the stress, pressures and loneliness of being and entrepreneur resonates.

The Honest Company Gets $70M

socalTECH

Los Angeles-based The Honest Company , the online, family products retailer led by serial entrepreneur Brian Lee, and which was co-founded by Jessica Alba, has raised $70M in a funding round, according to the company Tuesday.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution. Entrepreneur Interview

This Woman’s Company Should Have Been Named After Her, Not Her Husband

InfoChachkie

Though she was the de facto leader of the company, America of the last century was not ready to accept a female led company. Matson resigned and sold his shares to Ruth and Elliott less than two years after the company’s founding, due to health issues. Entrepreneur

Will your company’s sale be celebration or silence?

Berkonomics

The entrepreneur, whether remaining to the end as CEO or not, is celebrated for his or her prescient timing, great vision and excellent execution of the plan. Sometimes the entrepreneur who believe s/he has failed the investors apologizes.

Sales 170

Coull Entrepreneurs Get More Customers

InfoChachkie

Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. According to Lex ,“The next wave of online marketing is the seamless integration of contextually relevant advertisements within the content itself.

Custom 239

Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A valuable lesson from aviation for entrepreneurs.

Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A valuable lesson from aviation for entrepreneurs.

Caltech Entrepreneurs Forum - Cybersecurity

SoCal Tech Calendar

Saturday, October 14, 2017 -- Caltech Entrepreneurs Forum - Cybersecurity. The Caltech Entrepreneurs Forum will be devoted to identifying entrepreneurial opportunities for providing tools to combat cyber threats.

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.

Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Which Of These 7 Fears Are Keeping You From Being An Entrepreneur?

InfoChachkie

Marketing automation company HubSpot recently surveyed its users, asking them a variety of startup questions. The post Which Of These 7 Fears Are Keeping You From Being An Entrepreneur? A version of this article previously appeared in Forbes.

A Serial Entrepreneur’s Guide To Uncovering Awesome Startup Ideas

InfoChachkie

His talk was especially intriguing, as he attended UCSB, but dropped out to start a clothing design company. Seth is a design-oriented entrepreneur, with little desire to document details. market size, characteristics, just me? Entrepreneur Video

Ideas 274

Catch up to your market or be lost!

Berkonomics

Markets and competitors change. During the past several years, some very big bets have been made by large companies and well-healed entrepreneurs in old media, newspapers and TV stations. Were these companies and entrepreneurs out to a long lunch during the media transformation?

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” It’s the most common refrain I hear from investors and even entrepreneurs these days. Isn’t the Overall Market Just Booming Now? .

Entrepreneurs Should be Respected, Not Loved

Both Sides of the Table

I wrote several of the characteristics when I did the Top 10 (11) Attributes of an Entrepreneur. How much do we bail out companies that were culpable of helping create our woes and what moral hazards does this create? Companies are the same.

What Makes an Entrepreneur (5/11) – Inspiration

Both Sides of the Table

This is part of my new series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity.

Social Search – What Entrepreneur Needs To Know

InfoChachkie

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. Although Search and Social both matter, Experian Marketing Services recently pointed out that 2013 saw a significant drop in the number of users who accessed social sites from search.

Smarter Digital Marketing With Smartify's Carla Bourque

socalTECH

How can marketers make better decisions and get better results from their online marketing? We are the only, data-driven incentive platform that helps marketers optimize their audience participation across the channel. Carla Bourque: My background is in marketing analytics.

What Entrepreneurs Can Learn From The Grateful Dead

InfoChachkie

Entrepreneurs often must take counter-intuitive, contrarian positions in order to succeed. As noted in Entrepreneurship Is A Compulsion , entrepreneurs often view the world from a slightly different vantage point, rejecting the oxymoronic term Conventional Wisdom. .

Caltech Entrepreneurs Forum - Biotech

SoCal Tech Calendar

Saturday, November 12, 2016 -- Caltech Entrepreneurs Forum - Biotech. Gordon Binder, Venture Capital investor, former Chairman and CEO of Amgen, and Trustee Emeritus of both Caltech and MIT keynotes the Caltech Entrepreneurs Forum program “Entrepreneurs in a Biotech Age”. Mr. Binder led Amgen to prominence as a biotech pharmaceutical pioneer.

What Makes an Entrepreneur (7/11) – Detail Orientation

Both Sides of the Table

This is part of my series on what makes an entrepreneur successful. I originally posted it on VentureHacks , one of my favorite websites for entrepreneurs. I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity.

Should You Really be a Startup Entrepreneur?

Both Sides of the Table

One of the most common questions that entrepreneurs who meet me for the first time like to ask is, “Do you miss being an entrepreneur? On Being an Entrepreneur. The following is a short excerpt of what I said, “… being an entrepreneur is very unsexy.

Explaining FNAC: Feature, Not a Company

Both Sides of the Table

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# Well marketed.

Los Angeles Online Marketing for Entrepreneurs

SoCal Tech Calendar

Thursday, September 27, 2012 -- Get Qualified Traffic and Increase Conversions for your Business/Startup/Company Los Angeles Online Marketing for Entrepreneurs. After spending hard earned money and countless time on SEO and Social Media, you see traffic, but you don't seem to see any conversions(sales/leads/signups). If this sounds like you, then this presentation is perfect. See [link] (more

10 Examples of Companies With Fantastic Cultures

Tech Coast Venture Network

Having great company culture is no longer just an option. In fact, fantastic company culture is almost expected along with other traditional benefits. While the culture that works for one company might not work for another , you can learn a lot from companies who are doing it right, and get started on company culture hacks of your own. Related: The 4 Steps Needed to Instill an Entrepreneurial Mindset Into Your Company Culture.

Start Your Company Where You Want To Live – Period

InfoChachkie

Thus, the "best" place for you to start your company is the community you want to live in. The days of entrepreneurs having to move to New York, LA or Silicon Valley to ensure their startup''s success are long over. If you are a competent entrepreneur you will make it work.

American Entrepreneurs – Be Happy You Are Not In Spain

InfoChachkie

Fredi''s email is worth reading, as it reinforces how lucky American entrepreneurs truly are. However, from an entrepreneur''s viewpoint, the philosophical distance can be measured in light years. We can understand how disruptive companies affect entire industries.