Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. As such, entrepreneurs should not attempt to validate their assumptions.

Investors Love A Credible Entrepreneur Market Sizing

Startup Professionals Musings

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Peruse company reports from your business domain.

Bold Entrepreneurs Now Create New Market Categories

Startup Professionals Musings

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Bold entrepreneurs put more effort into communicating the new market ecosystem value, and their natural product fit.

New Entrepreneurs Are Rebuilding Our Business Engine

Startup Professionals Musings

On the other hand, everyone wants to be an entrepreneur. We can all aspire to grow companies like Google, Facebook, and Apple, which have the aura of fun, while still improving your lifestyle and offering the dream of untold riches. The cost of entrepreneur entry is at an all-time low.

Real Entrepreneurs Must Make Good Decisions Quickly

Startup Professionals Musings

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. The company's market is the same. This is a problem with many product-based companies. business decisions entrepreneur h.w.

The Honest Company Gets $70M

socalTECH

Los Angeles-based The Honest Company , the online, family products retailer led by serial entrepreneur Brian Lee, and which was co-founded by Jessica Alba, has raised $70M in a funding round, according to the company Tuesday.

Smart Entrepreneurs Anticipate Market Segment Gaps

Startup Professionals Musings

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm.

8 Change Triggers Every Entrepreneur Must Spot Early

Startup Professionals Musings

For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box. change entrepreneur Loc de Brabandere weak signals

Real Entrepreneurs Avoid Multi-Level Marketing

Startup Professionals Musings

Many self-proclaimed entrepreneurs send me invitations and accolades to join their favorite Multi-Level Marketing (MLM) or Network Marketing company, but these all sound like “get rich quick” schemes to me.

Will your company’s sale be celebration or silence?

Berkonomics

The entrepreneur, whether remaining to the end as CEO or not, is celebrated for his or her prescient timing, great vision and excellent execution of the plan. Sometimes the entrepreneur who believe s/he has failed the investors apologizes.

Sales 170

8 Keys to Entrepreneurs Who Can Make New Markets

Startup Professionals Musings

The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. Customers buy from people, not companies.

10 Content Marketing Examples for Entrepreneurs

Startup Professionals Musings

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. But most entrepreneurs don’t know where to start. Recently I was reviewing a book on content marketing, “ Accelerate! ”

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.

Every Entrepreneur Must Avoid Big-Company Habits

Startup Professionals Musings

I hear many executives and professionals in large corporations talking about their dream of jumping ship, and becoming an entrepreneur. The result is a startup with an exorbitant burn rate, and a very unhappy entrepreneur.

10 Keys To Making Money By Investing In Entrepreneurs

Startup Professionals Musings

Investing in entrepreneurs and startups is a fun but different world from investing in conventional stocks, bonds, and commodities. Fund an entrepreneur you know and trust. Most entrepreneurs start asking for money from this tier, when they have very little more than an idea.

Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A valuable lesson from aviation for entrepreneurs.

Can a revolutionary concept be too late to market?

Berkonomics

Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. A valuable lesson from aviation for entrepreneurs.

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. digital marketing Ric Dragon social media winning

7 Entrepreneur Attributes You Need To Lead The Market

Startup Professionals Musings

There are a few entrepreneurs who seem to always be ahead of the rest, and are able to sense where the market is going tomorrow. Everyone wants to support the entrepreneur with the courage to make bold decisions, and can make it happen.

Catch up to your market or be lost!

Berkonomics

Markets and competitors change. During the past several years, some very big bets have been made by large companies and well-healed entrepreneurs in old media, newspapers and TV stations. Were these companies and entrepreneurs out to a long lunch during the media transformation?

Explaining FNAC: Feature, Not a Company

Both Sides of the Table

Feature, not a company. Whether something is a feature or a company is clearly subjective. And sometimes features (say, Twitter) turn into companies. At minute eight I spoke about group messaging companies as “features, not companies.&# Well marketed.

The Entrepreneur Thesis

Both Sides of the Table

I call it the entrepreneur thesis. I’m not talk about the age old debate amongst investors whether you back entrepreneurs, markets or products (or as people like to hedge – product / market fit). It’s entrepreneurs I back. So what is the “entrepreneur thesis?”

10 Entrepreneur Attributes That Will Make You A Star

Startup Professionals Musings

Elon Musk via Flickr by TED Conference To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. Some people, and some entrepreneurs, have that something extra that you can’t quite put your finger on, like Ryan Seacrest is searching for on American Idol.

6 Keys To Maximizing Your Content Marketing Impact

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” impact pull marketing push marketing

Entrepreneurs Must Bridge Several Market Chasms

Startup Professionals Musings

Moore titled “ Crossing the Chasm ” (1991), but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm.

Restarting – an Entrepreneur’s Journey

Eric Greenspan

After my latest company collapsed in June of 2012, I went into a bit of a depression. This company I started with my own money and in my third bedroom, had grown and served its customers and employees well for over 11 years. Coffee Entrepreneuring Me

Ten Of The Top Tech Companies For Employees In LA

socalTECH

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Although it's impossible to include all the companies suggested to us (there were dozens and dozens), here's some of the ones that stood out: 1.

10 Collaboration Myths No Entrepreneur Should Believe

Startup Professionals Musings

In reality, it takes a collaboration of many good people to build and run a business, even though the original idea probably did come from that innovative entrepreneur. Company founders can edict collaboration in teams. It has to be easily used, personalized, marketed, and supported.

Lessons Big Companies Should Learn from Entrepreneurs

Jason Nazar

Entrepreneurs often lament big companies, but most of us hope we’ll create just that. Add in public company demands, lawsuit targets, & millions of customers to continually satisfy, and you have to have great respect for those doing it well.

Smarter Digital Marketing With Smartify's Carla Bourque

socalTECH

How can marketers make better decisions and get better results from their online marketing? We are the only, data-driven incentive platform that helps marketers optimize their audience participation across the channel. Carla Bourque: My background is in marketing analytics.

DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution. Entrepreneur Interview

Public Company Executives Rarely Adapt To A Startup

Startup Professionals Musings

Mid-level or even top executives who “grew up” in large companies often look with envy at startups, and dream of how easy it must be running a small organization, where you can see the whole picture and it appears you have total control. Small-company heroes are consistently self-reliant.

Tech Scenes: Nick Green of Thrive Market

socalTECH

In this solo episode we meet up with Nick Co-Founder and Co-CEO and talk about Thrive Market, affordable healthy living, learning how to mange 'insane' growth, giving back, providing engineers a good reason to migrate south to Los Angeles, and as an entrepreneur solving a problem you care about.

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&#

8 Ways To Make Your Venture A Company That Matters

Startup Professionals Musings

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Connect with the bigger picture of the market and society.