Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. These give good customer connection and SEO.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. These give good customer connection and SEO. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. These give good customer connection and SEO.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Tags: entrepreneurs startups.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. On the SEO side of things, I'll definitely want to get your feedback on Browse My Stuff.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

NOVEMBER 18, 2011

An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. That is, of course, as long as what you are selling is the absolute best in your market.) Let me explain why this company had such an impact on my life. Ask yourself, ‘what does my company solve’?

Customer 85

Customer Custom Marketing SEO 85

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. That's where we're the most impactful.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies. Marty Zwilling.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JANUARY 3, 2016

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Both Sides of the Table

JUNE 12, 2013

One of the most common questions I hear from first-time entrepreneurs is, “How do I meet angels?” Of course he wanted to talk a lot about his product and company – he was looking for money after all. Later on he would offer to share his advice on SEO with other portfolio companies. He would send deals.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Startup Professionals Musings

JULY 24, 2015

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Every entrepreneur should count on at least a couple of adjustments or pivots before they get it right.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

SoCal CTO

NOVEMBER 5, 2009

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. I feel too many people are discouraging, and as a result, too many entrepreneurs are discouraged and give up. We also represent a few larger companies with international issues. That's great.

Startup 150

Startup SEO Pepperdine Blogging 150

Eric Greenspan

JANUARY 15, 2014

I now make a living knowing WordPress, CSS, HTML and of course search engine optimization (SEO) and marketing. Ferocious entrepreneur. Marketing maniac. About my company(s): [link]. This is wonderful, but I can’t say its helped me in my career much. I''m Eric Greenspan, Not Eric Greenspan Nor Eric Greenspan.

HTML 139

HTML Search Engine Optimization Santa Barbara Education 139

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. We then started to help clients switch to marketing using our own machines.

Template 124

Template Beverly Hills Startup SEM 124

socalTECH

FEBRUARY 15, 2019

The company recently raised a round of funding from Santa Barbara-based ScOps Venture Capital. What I tell investors, friends, and family, is even though they might hear about all of these new companies calling themselves the Uber for tutoring and saying they can provide on-demand tutoring, I know that it will never work hyper-locally.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Both Sides of the Table

SEPTEMBER 14, 2010

This is the second article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). Just ask the people who poured money into once “hot&# companies like RazorGator or Friendster. Part 1 – Access to Great Deal Flow – is here. In fact, sometimes seeing social proof (e.g.

Invest 288

Invest Angel Web 2.0 SEO 288

SoCal CTO

APRIL 1, 2009

This site is being sponsored by the Technology Council of Southern California and my company TechEmpower. So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup." And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. Thank you. (if 1:00 – 3:40).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

socalTECH

OCTOBER 25, 2012

Shipping is the biggest barrier to entry in this market. Tracy DiNunzio: RecycledBride and Tradesy are same of the same company, Recycled Media. RecycledBride was really the testing ground and gave us an education of the ins- and outs- of this market an dhow it works, and gave us extensive user testing.

Startup 236

Startup Education Acquisition Funding 236

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. Marty Zwilling.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Tech Zulu Event

AUGUST 15, 2011

Their featured speakers, who range in marketing and business expertise, will lead four intimate breakout discussions. Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. Tony has previously worked for organizations like PayPal, Yahoo!

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies. Marty Zwilling.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). Unless someone searches for your company by name, it won’t show up in the results. Yet my random poll of a dozen company sites found 25% were missing even the most basic tag info. Marty Zwilling.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

AUGUST 20, 2013

In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts. Marty Zwilling.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

SoCal CTO

MARCH 1, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

Both Sides of the Table

JANUARY 22, 2014

I’ve seen too many companies go off track by a VC hell bent on the team pursuing the VCs strategy which at times is about chasing the next shiny object. SEO marketing vs. social marketing. I would call their portfolio companies and ask how helpful or not they’ve been. I call them “ VCs Seagulls.”

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Tips 93

Tips Search Engine Optimization Summary Startup 93