socalTECH

MARCH 1, 2010

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Tags: perfect market idealab software publishing content executive newspaper journalism. READ MORE>>.

Altadena 154

Altadena Marketing Idealab Journal 154

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company.

Marketing 380

Marketing Startup Press Technical Advisors 380

Berkonomics

AUGUST 14, 2014

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customer’s marketplace. Best possible press: too early to market. Email readers, continue here.] Cover story for industry magazine.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

Tech Zulu Event

OCTOBER 11, 2013

Pitching stories and getting your name out to various companies and editors requires a lot of work. I have been on every end of the business in terms of journalism and publishing. For all those who want to talk about the fragmentation of media and the models for journalism is in trouble; it’s actually not.

Journal 90

Journal Startup Writing Media 90

TechCrunch LA

NOVEMBER 19, 2019

When the Los Angeles-based startup Maslo launched its first product in early 2018 , the company was focused on a direct-to-consumer tool designed to encourage mindfulness and self-awareness through a machine learning enabled avatar that would respond to individual’s inputs. Image courtesy of Maslo.

Coach 113

Coach Artificial Inteligence Product Services 113

L.A. Business Journal

MAY 5, 2017

Tan Capital Partners has acquired the intellectual property of market research firm Osurv for an undisclosed sum, the companies announced on Friday.

Research 124

Research Capital Marketing Company 124

L.A. Business Journal

JULY 11, 2016

gobbled up another slate of companies. The Hollywood-based internet services company acquired six small companies for an undisclosed amount in the second quarter. As it does every quarter, J2 Global Inc.

SMTP 100

SMTP Company Companies Hollywood 100

L.A. Business Journal

MARCH 27, 2018

Bird, the Santa Monica-based electric scooter ride-sharing company, announced it has opened operations in San Francisco, San Jose and Washington, D.C. on the heels of a March 13 Series B round that raised $100 million.

Santa Monica 157

Santa Monica Marketing Company Companies 157

socalTECH

JANUARY 18, 2011

Pasadena-based Perfect Market , which provides tools for publishers to better create value from their content, is announcing today that it has raised $9M in a new funding round. The round was led by Comcast Interactive Capital, and also included Idealab, Rustic Canyon Partners, Tribune Company, and Trinity Ventures. READ MORE>>.

Rustic Canyon 147

Rustic Canyon Marketing Idealab Social Media 147

Both Sides of the Table

JANUARY 27, 2013

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” ” If your company was featured there (in the early days of what people called Web 2.0) They want validation.

Blogging 309

Blogging Journal Press Startup 309

L.A. Business Journal

DECEMBER 5, 2016

Domain registry company XYZ Inc. has been granted permission by the Chinese government to sell its dot-xyz domain suffix in China, potentially opening up a huge market to the Santa Monica startup. XYZ has sold more than 6 million dot-xyz domains globally.

Marina Del Rey 100

Marina Del Rey Santa Monica Company Companies 100

Tech Zulu Event

JUNE 10, 2014

The Los Angeles Business Journal recently reported data compiled by SoCalTech.com showing that “L.A. tech companies have raised more than $620 million in roughly 50 deals thus far this year,” a 78 percent increase over last year and a record for Silicon Beach. commercial real estate market. Here, prices can climb higher.

Entertainment 108

Entertainment Santa Monica Journal Belkin 108

L.A. Business Journal

FEBRUARY 3, 2017

s billionaires and tech companies. Snap’s IPO could create a new pecking order among L.A.’s

Marketing 153

Marketing Company Companies 153

TechCrunch LA

MAY 25, 2019

Enter Seedlip , a non-alcoholic spirits company, for example. Bev , a canned wine business that recently raised $7 million in seed funding from Founders Fund, thinks marketing in the alcohol industry is the problem. But I decided I better give a quick update on Luckin Coffee’s tough second week on the stock market.

Startup 223

Startup Venture Capital Newsletter Tips 223

Tech Zulu Event

DECEMBER 4, 2014

Photo courtesy of Search Engine Journal via Pinterest. But what does this mean for marketers? Will it be able to help brands market themselves better in social media? Why does twitter analytics considered as the “Holy Grail” for every content marketer? Improve Your Marketing By Tweeting. Let’s take a look.

Content 93

Content Marketing Social Media Journal 93

socalTECH

JUNE 30, 2010

Interested to hear more about how the company came about--and why it has been getting some attention for its efforts--we spoke with Tom Grasty , co-founder of the company. The idea emerged from that real life pain in the market, and as we like to say, we've grown incrementally from there.

Journal 187

Journal USC News Startup 187

Startup Professionals Musings

JULY 23, 2022

Throughout my career in small companies and large, I’ve always been appalled by the number of people who have a negative attitude or complain all the time. These people don’t seem to realize that they are hurting themselves, as well as other people’s productivity, and jeopardize the future of the company they are working for.

Startup 141

Startup Journal Customer Custom 141

Jason Nazar

MAY 1, 2016

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. See what other startup mentors have to say about marketing tactics. In these cases, your marketing efforts are meaningfully multiplied by the margin those customers will provide. Paid Product Metrics. Conversion Rate.

Marketing 40

Marketing CPC Metrics .Net 40

socalTECH

MAY 7, 2010

SciVee recently inked a major deal with Thomson Reuters, and Marc tells us a bit about that deal as well as the company's business. Marc Friedmann: SciVee serves the STM - Science, Technical, Medical - market. It's largely a publishing market, and has been around for hundreds of years. We provide rich media to the STM market.

Journal 124

Journal Technical Review UCSD Web 124

socalTECH

SEPTEMBER 9, 2010

The company said that its platform is "for professional journalists only", and that it requires that freelancers have a track record in order to gain access to the site. Tags: publish market journalism content publishing marketplace capital venture ebyline. Amount of the funding was not announced. READ MORE>>.

Angel 149

Angel Funding Paramount Journal 149

Jason Nazar

NOVEMBER 1, 2015

The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. See what other startup mentors have to say about marketing tactics. In these cases, your marketing efforts are meaningfully multiplied by the margin those customers will provide. Paid Product Metrics. Conversion Rate.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

DECEMBER 3, 2013

A version of this article previously appeared in The Wall Street Journal. During a company''s early stages, before it has achieved profitability, the answer is, "as little as possible.". Those who do not expect to immediately be paid a market rate for their "services" are the type of entrepreneurs we seek.

Journal 231

Journal Capital Entrepreneur Marketing 231

socalTECH

DECEMBER 29, 2010

The Securities and Exchange Commission is in the midst of a probe of companies which allow the buying and selling of private company shares, according to a report in the Wall Street Journal.

Report 159

Report Santa Monica Journal Sites 159

socalTECH

DECEMBER 28, 2017

Michael is a bit of an honorary Southern California, spending a large chunk of his time in Los Angeles (where he's built many of his companies) although he's now officially living in Puerto Rico. What was the big news for you or your company this year? Michael is a huge early adopter and proponent of Bitcoin. READ MORE>>.

Southern California 189

Southern California Santa Monica Conference Newsletter 189

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake. In a startup this is a mistake.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

APRIL 10, 2016

My partner Greg Bettinelli (worth following on Twitter) was recently named by The LA Business Journal as the “ Top deal maker in Los Angeles in Venture Capital.” Move our offices to Santa Monica so we could be closer to the early-stage companies being created in LA. ” Numero uno. I was nowhere to be found.

Venture Capital 150

Venture Capital Journal Invest Santa Monica 150

InfoChachkie

JANUARY 6, 2014

A version of this article previously appeared in The Wall Street Journal. Defensible Claims - Some companies take pride in the number of patents they own. Provisional Protection - Most US high-tech companies begin the utility patent process by filing a provisional patent application.

IP 210

IP Patents Journal Equity 210

Tech Zulu Event

AUGUST 7, 2013

Some of the top brands include Wall Street Journal, Times, Forbes, GE, Mashable, Fox TV, SyFY, Bravo, AOL, USA Networks and ProSieben and many others. Jarrod Dicker will be the new Managing Director of Commercial Product and Operations, Andrea Harrison will be head of marketing and Jake Beckman will be Partner Accelerator at RebelMouse.

Funding 71

Funding Journal Social Media Startup 71

InfoChachkie

OCTOBER 7, 2013

A version of this article previously appeared in The Wall Street Journal. The good news for entrepreneurs is that there have never been more office space options for early stage companies. We are actually giving the companies money, rather than taking money from them. Many Sizes, Many Fits.

Incubator 238

Incubator Startup News Entrepreneur 238

InfoChachkie

AUGUST 11, 2014

A version of this article previously appeared in The Wall Street Journal. Just like starting a company as a sole founder, it is possible to excel without a partner, it''s just a lot harder. For instance, a team comprised solely of engineers is greatly handicapped, as is a team exclusively made up of sales and marketing executives.

Startup 257

Startup Santa Barbara Competition Journal 257

InfoChachkie

NOVEMBER 3, 2014

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. Although Search and Social both matter, Experian Marketing Services recently pointed out that 2013 saw a significant drop in the number of users who accessed social sites from search. Search Meets Social = Commerce.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. Some companies are solving for this problem algorithmically. I’m forwarding it to all of my portfolio companies). Solve Media is that.

Media 288

Media Advertising Screening Content 288

InfoChachkie

JULY 15, 2013

A version of this article previously appeared in The Wall Street Journal . Scaling normally occurs after a startup achieves product-market fit. Tenderfoot Boy Scouts are taught to differentiate between the three combustibles required to build a sustainable fire: tinder, kindling and fuel wood.

RSS 206

RSS Journal Entrepreneur Resource 206

Both Sides of the Table

DECEMBER 27, 2010

In short, acknowledge they exist, be transparent about strengths & weaknesses and use your differences to talk about how you want to position yourself in the market. Marketing Differentiation – Salesforce.com is one of the most effective marketing organizations in the world because Marc Benioff is a genius at marketing.

Cloud Computing 320

Cloud Computing Competition Press Startup 320

Both Sides of the Table

SEPTEMBER 13, 2009

Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. So many companies suck at managing their booths. It sets the your company’s trajectory for the next several months.

Startup 310

Startup Venture Capital Press Journal 310

L.A. Business Journal

JUNE 22, 2020

Santa Monica-based aerial data analytics company DroneBase Inc. million in Series C funding, as well as expansion to the renewable energy market and its first overseas office in Germany. announced $7.5

Santa Monica 130

Santa Monica Funding Marketing Company 130

L.A. Business Journal

JUNE 22, 2020

Santa Monica-based aerial data analytics company DroneBase Inc. million in Series C funding, as well as expansion to the renewable energy market and its first overseas office in Germany. announced $7.5

Santa Monica 130

Santa Monica Funding Marketing Company 130