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Location Marketing Company MomentFeed Is Acquired by Uberall

L.A. Business Journal

Palms-based location marketing software company MomentFeed Inc. has been acquired by Berlin-based software company Uberall, the companies announced June 15.

Marketing 130
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Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

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AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. READ MORE>>.

Platform 133
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Tech Companies Are Hiring Staff… Then Rescinding the Offers

Tech.Co

A number of tech companies have made the headlines this week for hiring new members of staff, only to rescind such offers before they start. The Wall Street Journal reports that Twitter, for instance, has refused to take on new staff it previously offered jobs to. “My A False Start. Please verify before subscribing.

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Guerilla Marketing: An Empty UPS Envelope Doubled This Company’s Sales

InfoChachkie

A version of this article previously appeared in The Wall Street Journal. Note: the company has asked to remain anonymous, as they don’t want to alert their competitors to the success of their Stealth Campaign. What would you do if you opened a UPS envelope and there was nothing inside? UPS envelopes don’t have the cache they once had.

Marketing 154
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Sneaker culture staple GOAT hits $1.75 billion valuation on new $100 million round

TechCrunch LA

But the no-longer nascent sneaker and streetwear market is a big market, with the potential to reach $30 billion in sales globally by 2030, according to a recent report by the research firm, Cowen ( cited by The Wall Street Journal , which first reported the financing). ” Money, it’s gotta be the shoes.

Commerce 255
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Perfect Market Names Chief Strategy Officer

socalTECH

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Tags: perfect market idealab software publishing content executive newspaper journalism. READ MORE>>.

Altadena 154