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Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists.

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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 102
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Entrepreneurs Can Thrive on Services or Products

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists.

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Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). I should have added that a website not optimized for search engines is lost in the heap of a billion dead websites. SEO does not have to be a major expense.

Google 93
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K.

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Entrepreneurs can be Specialists or Generalists

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists.

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Get Your Website Out of the Internet Dead Zone

Startup Professionals Musings

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). I should have added that a website not clearly visible to search engines is lost in the dead zone. Unless someone searches for your company by name, it won’t show up in the results.

SEO 48