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T-shirts And Tacos – A Winning Guerrilla Marketing Combination

InfoChachkie

The company effectively leveraged this credo at Apple’s 2010 Worldwide Developers Conference (WWDC). As Ben points out, successful guerrilla marketing is predicated on creativity and clever execution, not a huge budget. It was the one marketing move that actually jived with what we try to do as a company.

Marketing 270
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Trade Show Magic – How Invoca Owned Dreamforce, Without Breaking The Bank

InfoChachkie

Dreamforce is the conference for sales and marketing professionals. Thus, the company had a difficult challenge. How can a relatively small company make itself heard, while ensuring a clear return on its trade show budget? Instead, you have to push the envelope of propriety to cut through the noise.

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The Power Of Mouth To Mouth Marketing

InfoChachkie

After stumbling across your article on trade show guerrilla marketing , it inspired me to take a leap. I now realize why guerrilla marketing is not for the timid. Our goal was to have the conference participants wake up in their suites to a flyer stealthily placed under their doors in the middle of the night.

Marketing 239
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The Power Of Mouth To Mouth Marketing

InfoChachkie

After stumbling across your article on trade show guerrilla marketing , it inspired me to take a leap. I now realize why guerrilla marketing is not for the timid. Our goal was to have the conference participants wake up in their suites to a flyer stealthily placed under their doors in the middle of the night.

Marketing 133