T-shirts And Tacos – A Winning Guerrilla Marketing Combination
InfoChachkie
AUGUST 22, 2011
The company effectively leveraged this credo at Apple’s 2010 Worldwide Developers Conference (WWDC). As Ben points out, successful guerrilla marketing is predicated on creativity and clever execution, not a huge budget. It was the one marketing move that actually jived with what we try to do as a company.
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