Company Customer JavaScript RSS 
Both Sides of the Table
MARCH 8, 2010
I recently wrote a piece for Mashable on how to create a company blog. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. That way people who want to get your blog by RSS and/or email can do so.
Both Sides of the Table
MARCH 27, 2011
If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. I’ll bet your customers, business partners or suppliers would love similar.
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