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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left. Gross Burn vs. Net Burn.

Startup 383
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The truth is – there isn’t a “right&# answer so for your company. Most people totally advise against stealth. And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# You need some guidelines to make decisions.

Marketing 380
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Better Business Bureau? For who?

Eric Greenspan

Real quickly, most companies that offer credit card processing are a middle-man (most banks are middle-man). Today, I received this email from the BBB: We’re writing to let you know that during the past month the Reliability Report that we publish on Make It Work was accessed 6 times. No Middleman means Big Savings!

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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

Of course you could start your own company. As I talked about in “ Is it Time to Learn or Time to Earn ” – overwhelmingly the best economics go to those that start successful companies. Of course I’m not suggesting people shouldn’t start a company. For many people that’s the right answer.

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How to Handle a VC Presentation with No Deck

Both Sides of the Table

Bijan Sabet – investor & board member in some small companies you might have heard of like Twitter, Tumblr, Boxee & OMGPOP – took issue with the whole notion that you even need a Powerpoint deck anymore. First, if it’s an early stage company, I don’t need to see a powerpoint deck. I funded them 8 weeks later.

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Roping in the Legal Eagles

InfoChachkie

Such attorneys can also add tremendous value in your negotiations with Big Dumb Companies (BDCs), as they can ensure that you focus on the deal points that are of most significance to a small entity. Your lawyer is a trusted advisor, but in the end, you run your business, your lawyer does not. Sometimes You Do Get What You Pay For.