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The Challenges (& Opportunities) of Starting a Tech Company in LA

Jason Nazar

I recently hosted a panel at the Twiistup Conference about LA tech companies. I have some pretty specific thoughts on the differences between companies in the two cities, as I wrote about in my previous post A Tale of Two Tech Cities. Challenge #1 – Tech Companies are Not Typically Started by Technologists.

Company 111
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Interview with Steve Goldman, Ace Metrix

socalTECH

Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company? Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness. She was really the inspiration behind our company. Steve Goldman: We use outside panel companies.