socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El SEgundo, and was founded in Los Angeles.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. Let's start with an overview of the fund. We closed our fund in August of 2008. What do you invest in?

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

socalTECH

JULY 8, 2009

Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company? I always yearned for better metrics to allow our customers to make better decisions. She was really the inspiration behind our company. Steve Goldman: We use outside panel companies. in social psychology.

Advertising 100

Advertising Palomar Startup Customer 100