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Ace Metrix Gets $8M For TV Ad Analytics

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Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The company said the new funding round will go towards accelerating growth, product development, and expansion into new markets.

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Interview with Brian Garrett, Crosscut Ventures

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Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies.

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Interview with Steve Goldman, Ace Metrix

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Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company? I always yearned for better metrics to allow our customers to make better decisions. She was really the inspiration behind our company. Steve Goldman: We use outside panel companies. in social psychology.