InfoChachkie
APRIL 20, 2015
A version of this article previously appeared in the Wall Street Journal. Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. The company started ‘getting ink.’ Sound crazy?
Startup Professionals Musings
JANUARY 20, 2016
If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. Outsourcing is defined as contracting the work to another company, usually located in a developing country, like India, China, or Eastern Europe.
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Startup Professionals Musings
NOVEMBER 5, 2021
Here are some tips from a classic book by Harvey Mackay, “ Use Your Head to Get Your Foot in the Door ,” which work even better in a startup than they do in a bigger company: Make yourself indispensable. You can’t outsource that one. It pays to be visible in any way that’s positive for the company. Pay attention to your image.
Startup Professionals Musings
AUGUST 8, 2014
If you have a software development background like mine, Im sure you often get questions about when to outsource, versus building the solution in-house. Outsourcing is defined as contracting the work to another company, usually located in a developing country, like India, China, or Eastern Europe. Marty Zwilling.
Frank Addante
MAY 12, 2007
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? A BIG THANK YOU.
Startup Professionals Musings
JANUARY 18, 2019
Here are some tips from a classic book by Harvey Mackay, “ Use Your Head to Get Your Foot in the Door ,” which work even better in a startup than they do in a bigger company: Make yourself indispensable. You can’t outsource that one. It pays to be visible in any way that’s positive for the company. Pay attention to your image.
InfoChachkie
AUGUST 26, 2013
A version of this article previously appeared in The Wall Street Journal. When the venture was unable to initially meet its grandiose expectations, the market crucified the company. Moderate persistent can be purchased, but passion can never be outsourced. A startup''s marketing launch strategy should resemble an inverse funnel.
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