Making Revenue Sharing And Cost Savings Deals Work – Sharing Means Caring
InfoChachkie
APRIL 7, 2010
During the height of the dotbomb bubble, numerous companies struck Barney deals. They were dubbed Barney deals because the structure of such relationships was so lightweight that the underlying agreements merely affirmed the companies’ mutual affection, as articulated in Barney’s theme song, “I love you, you love me.
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