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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.
Startup Professionals Musings
JANUARY 23, 2019
The solution I recommend is to move forward with a few quantifiable steps, to turn your dreams into specific goals and milestones, and then measure your progress and celebrate each small success in achieving these goals and milestones. Do the same for partners and co-founders that will buttress your strengths.
InfoChachkie
JANUARY 16, 2018
Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. What makes their story more remarkable, in the age of 20-something billionaires, is that both of the company’s founders are in their 50’s.
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