Search Engine Marketing - No Panacea for Startups
Startup Professionals Musings
OCTOBER 3, 2010
Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as Search Engine Optimization (SEO).
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