socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. Noah Auerhahn: We just had too much free time at USC.

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

JULY 10, 2015

When I first took a look at it, I was overwhelmed by all the terminology and acronyms, so I spent some time sorting it out and simplifying it for aspiring entrepreneurs and the rest of us: A site owner gets paid when a visitor clicks on an ad. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99

Advertising PPC CPC Sites 99

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tags: entrepreneurs startups.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

They can sell those ads on a CPM, CPC, or CPA basis. We manage that competition through an aucton process. How is the competitive landscape is nowadays? Lots was going wrong in display, which is great for entrepreneurs, because there are lots of opportunities to create new products to help display and create economic value.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

MARCH 30, 2010

I don’t intend either, Burstly has respectable and strong competition. He has many of the attributes I look for in an entrepreneur and importantly he has deep domain experience in ad management. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with.

Mobile 282

Mobile Invest Company Companies 282

Tech Zulu Event

SEPTEMBER 4, 2012

As a young African entrepreneur with little funding, you may want to meet new people on social networks that may help in the growth and development of your new internet start-up. We also raised fund for CPC advertising, which doubled sign-ups. People are prohibited to add other social network users they do not know.

Social Network 100

Social Network Networking Advertising Startup 100