Search Engine Marketing - No Panacea for Startups
Startup Professionals Musings
OCTOBER 3, 2010
This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC). Tags: entrepreneurs startups. Campaign setup and ad copy writing.
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