Competition CPC Entrepreneur PPC 
Startup Professionals Musings
JULY 10, 2015
When I first took a look at it, I was overwhelmed by all the terminology and acronyms, so I spent some time sorting it out and simplifying it for aspiring entrepreneurs and the rest of us: A site owner gets paid when a visitor clicks on an ad. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.
Startup Professionals Musings
OCTOBER 3, 2010
Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Tags: entrepreneurs startups. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per action (CPA). Campaign setup and ad copy writing. Tracking and performance reporting. Marty Zwilling.
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