Startup Professionals Musings

MARCH 12, 2012

It can be very successful like it now is for Facebook, but entrepreneurs usually underestimate how long it will take for page-views to ramp. Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC).

CPC 106

CPC PPC Startup Advertising 106

Startup Professionals Musings

JULY 10, 2015

When I first took a look at it, I was overwhelmed by all the terminology and acronyms, so I spent some time sorting it out and simplifying it for aspiring entrepreneurs and the rest of us: A site owner gets paid when a visitor clicks on an ad. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99

Advertising PPC CPC Sites 99

Startup Professionals Musings

JANUARY 6, 2011

It can be very successful like it now is for Facebook, but entrepreneurs usually underestimate how long it will take for page-views to ramp. Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC).

Advertising 90

Advertising CPC Funding Startup 90

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Tags: entrepreneurs startups. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Cost per action (CPA). That business model doesn’t compute in the startup stage, but that’s another story.

SEM 90

SEM Marketing Startup Search Engine Optimization 90