Startup Professionals Musings

MARCH 12, 2012

It can be very successful like it now is for Facebook, but entrepreneurs usually underestimate how long it will take for page-views to ramp. Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC).

CPC 106

CPC PPC Startup Advertising 106

Startup Professionals Musings

JANUARY 6, 2011

It can be very successful like it now is for Facebook, but entrepreneurs usually underestimate how long it will take for page-views to ramp. Unless you live in this world every day, you are probably as confused as I was by the different advertising models, so let me outline the common ones: Pay per click (PPC).

Advertising 90

Advertising CPC Funding Startup 90

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Tags: entrepreneurs startups. Cost per action (CPA). Keyword research and budget forecasting.

SEM 90

SEM Marketing Startup Search Engine Optimization 90