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How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

JULY 10, 2015

When I first took a look at it, I was overwhelmed by all the terminology and acronyms, so I spent some time sorting it out and simplifying it for aspiring entrepreneurs and the rest of us: A site owner gets paid when a visitor clicks on an ad. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99
Advertising PPC CPC Sites 99
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

OCTOBER 3, 2010

For sites displaying the ads, this is called pay per click (PPC). There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.

SEM 90
SEM Marketing Startup Search Engine Optimization 90
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