Competition CPC Sales Software 
socalTECH
DECEMBER 15, 2010
One, is we give them software--known as an ad server--which helps them manage different ad streams they have. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis.
Both Sides of the Table
MARCH 30, 2010
I don’t intend either, Burstly has respectable and strong competition. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this.
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