How Jukin Media Is Turning Viral Video Into A Real Business
socalTECH
JUNE 9, 2014
Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. Lee Essner: That''s one of the competitive edges we have.
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