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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. We had a nice discussion on this topic.

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Top 40 Startup Posts for August 2010

SoCal CTO

Teach Like You’re the Student - Steve Blank , August 10, 2010 “I never have let my schooling interfere with my education.”. The right way to position against competition - A Smart Bear: Startups and Marketing for Geeks , August 23, 2010 This is Part 4 of the series: 5 lessons from 150 startup pitches.?? There is no competition.

Startup 191
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Top 30 Startup Posts for July 2010

SoCal CTO

No, that IS NOT a competitive advantage - A Smart Bear: Startups and Marketing for Geeks , July 12, 2010 This is part 1 of the series: 5 Lessons from 150 startup pitches. Listening to first-time entrepreneurs talk about their competitive advantages is as predictably invalid as the local weatherman's 10-day forecast. Make it unique.

Startup 217