InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

FEBRUARY 7, 2013

In the same year they won Business Insider’s Startup competition. Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in. And I certainly didn’t want him having to trapse up-and-down Sand Hill Road informing every VC of his next idea. Nice sweep!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

APRIL 4, 2011

And given your stage of development you sure better at least know what your goal is. How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. That’s not acceptable. But what is industry standard? Is it 4/1,000?

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. But this isn’t likely to be a VC-backable business (which to be clear is totally ok). Marketing with long payback is precisely what requires venture capital. Competition. Market Size.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 11, 2011

All of that are in this week’s episode of This Week in VC. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! But also when you’re developing so is your competitor. Overture (Goto.com).

Competition 350

Competition Idealab Product CitySearch 350