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TechCrunch Europe ran an article in November of last year that European startups need to work as hard as those in Silicon Valley and I echoed the sentiment in my post about the need for entrepreneurs to be maniacal about their businesses if one wants to work in the hyper competitive tech world. We were based in London.

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San Diego-based uCast Global (www.ucastglobal.com), backed by Gary Winnick, is looking to tackle that entire area of content distribution, and is led by startup veteran Dr. Kanaan Jemili. In 2004 and 2005, I was at DivX in San Diego, and I was head of product there. Who are your core customers? Number six are publishers.

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In fact, 50% of our investments are in Southern California, from Santa Barbara to San Diego. She can anticipate reactions to price increases or product changes by customers and she can sustain competitive challenges because she knows the customer will stick by her. Empowerment is hard for most startup entrepreneurs.

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