Competition Framework Marketing Template 
Startup Professionals Musings
SEPTEMBER 9, 2013
An obvious reason is limited funds, but a more important reason is the need to know and intimately understand what is really going on in the business and the market. In his book, “ Out-Executing the Competition ,” seasoned executive Irv Rothman provides tips to corporate executives on how to dig in and “get their fingernails dirty.”
Startup Professionals Musings
AUGUST 5, 2012
An obvious reason is limited funds, but a more important reason is the need to know and intimately understand what is really going on in the business and the market. In his new book, “ Out-Executing the Competition ,” seasoned executive Irv Rothman provides tips to corporate executives on how to dig in and “get their fingernails dirty.”
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