Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. The idea actually came to him from the Yellow Pages business. He came up to Bill after the event and said, “clever idea, we should do that with you.&#

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

InfoChachkie

JULY 23, 2012

It’s direct, authentic, non-packaged creative around a particular set of ideas. In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. We write blogs, we do music videos, we show up, we engage with people…we love our product. Write Your Own Playbook.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Competition.

Startup 150

Startup Marketing Study SEO 150