Interview with Wes Nichols, MarketShare
socalTECH
JANUARY 14, 2011
Wes Nichols: We probably have the greatest gathering of market scientists on the planet now, overseen by Dr. Dominique Hanssens, who is a prominent UCLA professor and specialist in the area of market response models. The market response model is an analytical model, which quantifies how markets respond to stimuli.
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