Competition Outsource Pricing Sample 
socalTECH
DECEMBER 9, 2008
We've built our revenue and buying model such that we only charge advertisers when they get a customer--or whatever the equivalent of customer for them is, such as is filling out a form to get a sample. Publishers run with Hydra because we've eliminated the risk and so forth in pricing. That way, advertisers don't waste any money.
socalTECH
DECEMBER 9, 2008
We've built our revenue and buying model such that we only charge advertisers when they get a customer--or whatever the equivalent of customer for them is, such as is filling out a form to get a sample. Publishers run with Hydra because we've eliminated the risk and so forth in pricing. That way, advertisers don't waste any money.
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