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Using Technology to Realize a Competitive Advantage

Tech Zulu Event

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace. Cloud Services. Social Media Automation Tools. CRM Platforms.

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Some Thoughts about Selling at Startups

Both Sides of the Table

Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. My list of excuses includes: product, pricing, competition and lack of sales support. This includes presentations, ROI calculators, competitive analyses and so forth.

Startup 319
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Technical Product Elegance is Not a Business Model

Startup Professionals Musings

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Customer technical personnel loved it, and it worked, so he was totally devastated when he couldn’t sell one for a “reasonable” price in the first two months of hard work. Use focus groups.

Product 94
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Why are Good Business Plans So Rare These Days?

Startup Professionals Musings

I’ll even send you a free sample of my own business plan via email, if you drop me a note. A few thousand dollars is a small price to pay for a successful business, or for that $1M investment you expect the plan to entice. So what if you know that you simply aren’t a good writer, or don’t have the time or patience to write?

Sample 92
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Entrepreneurs Need Focus on Their Business Model

Startup Professionals Musings

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Customer personnel seemed to like it, and it worked, so he was totally devastated when he couldn’t sell one for a “reasonable” price in the first two months of hard work. Use focus groups.

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A Business Plan is for You First, Then for Investors

Startup Professionals Musings

I’ll even send you a free sample of my own business plan via email, if you drop me a note. A few thousand dollars is a small price to pay for a successful business, or for that $1M investment you expect the plan to entice. So what if you know that you simply aren’t a good writer, or don’t have the time or patience to write?

Sample 96
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This Week in VC with Farb Nivi, Founder of Grockit

Both Sides of the Table

Pricing engine helps publishers ascertain ad inventory pricing by analyzing ad transaction data from the market/exchanges. Data reports include following sample fields: real-time suggested price for specific unit of ad inventory, ad server data, order insertion data, behavioral targeting data, conversion data, etc.